Junior Braze Specialist

At Armadillo, we harness the power of data to change consumer behaviour and deliver unrivalled ROI. And we do this with some of the world’s biggest brands, including Disney, Greene King, Nationwide, Huel, P&O Cruises and Cunard, producing beautifully creative and effective CRM campaigns. We have ambitious plans to grow our agency.

Think you can help us?

Junior Braze Specialist

The Junior Braze Specialist will support with the deployment of CRM campaigns and journeys on behalf of our clients, working alongside a team of experts that are using enterprise-level marketing technology platforms across multiple digital channels.

This role has fantastic learning and development opportunities, and within your first few months at Armadillo, you will go through a Braze Certification to increase and bolster your skillset and knowledge, to be able to put your new skills to great use.

Key responsibilities

Your main responsibilities as a Junior Braze Specialist will include:

Campaign Delivery:

• Managing the full lifecycle of templated BAU (business as usual) projects

• Take briefs from clients and internal teams, ensuring all requirements are clearly understood and documented

• Collect, prepare and update campaign assets, securing timely approvals

Campaign Builds:

• Owning the build process for both campaigns and canvases

• Creating targeting segments in line with campaign briefs

• Using drag-and-drop editors to design and develop email builds following provided laydowns

• Amending existing campaigns using basic HTML

Stakeholder Communication:

• Providing proactive updates to team members and client contacts, ensuring projects remain on schedule

• Collaborating effectively with internal teams to streamline campaign delivery

Technical Execution:

• Developing low-complexity or templated campaigns with minimal input from senior colleagues

• Integrating basic personalisation code using existing templates and examples

Testing and Quality Assurance:

• Conducting thorough testing of Emails, SMS, In-App Messaging, and Push notifications, including dynamic variants, ensuring bug-free delivery

• Performing self-quality checks and peer reviews, providing detailed feedback with screenshots/ links as necessary

• Utilising software (e.g., Email on Acid) and real-life device testing to confirm proper rendering across all devices, email clients and browsers.

Channel Expertise:

• Developing an understanding of email, web, push and app channels

• Building a knowledge of user behaviour and experience to enhance campaign effectiveness

Junior Braze Specialist Requirements

• Familiarity with Braze / similar customer engagement platforms or CMS platforms

• Basic proficiency in HTML and personalisation languages like Liquid / AMPscript

• Ambitious and keen to learn

• Strong attention to detail and problem-solving skills

• Pro-active approach to getting work done

• Effective communication skills for internal and external stakeholder interactions

• Ability to manage multiple projects simultaneously within strict timelines

• Experience with testing tools like Email on Acid is desirable

Armadillo Benefits

• Braze Certification within your onboarding and training period

• Hybrid working model (3 days in the Central Bristol office. Tuesday - Thursday)

• Breakfast and lunch options available for office days

• 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays

• Summer and Festive hours – finish 2.5 hours early one Friday per month in June, July, August and one day, chosen by you, in December

• Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary at Armadillo, up to 8% employer contribution

• Relocation package

• Bupa dental care

• Vitality health insurance

• Lots of social events, including Summer and Christmas parties

• Cycle to work scheme

• Employee Assistance Programme offered by Health Assured

• IPA Membership

• Bristol Creative Industries Membership

Equal opportunities

Armadillo is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.