Junior Digital Marketing Executive

Job Description

Are you a huge fan of Japanese anime, manga, games and Japanese IP? Would you like to work for a business that specialise in the IP focused retail market? Our client is looking for a

Junior Digital Marketing Executive

to join their rapidly growing business.

It would be important if you have some experience in or knowledge of marketing analytics. The team would like to bring on board someone who is able to run campaigns and analyse the numbers. Someone who can look at the data and make comparisons to help the team better engage with their customers.

It would also be good to have experience or knowledge of Google Analytics/GA4 and Paid Search.

This is a 6 month Fixed Term Contract with the potential to go permanent. The role is office based in their HQ in

Richmond

and pays between

£25K - £28K

per annum based on industry experience.

It is important that you have a keen interest in the digital marketing space, social media and

entertainment/Japanese

IP across entertainment to be a good fit for this role.

About the Company:
Our client helps people discover Japan's finest from arcades, collectibles, and more! They have built the ultimate fan experience, and provide fans the exciting opportunity to see a number of their offerings under one roof; From exciting new games, character merchandise and amusements. They give customers the opportunity to experience all of their favourite IPs from licensed official shops with events and exclusive products available under one roof.

About the Role:
Support with IP launches at retail
Digital marketing

understanding/Interest
Social media growth awareness (X/Instagram/Tik Tok/Facebook etc)
Interest and care for Japanese space through anime/manga/games and Japanese IP.
Assisting with email marketing campaigns – Creating new templates, manage email databases.
Metric tracking such as open rates and assisting with group emails.
A/B testing for email campaigns, landing pages and digital assets and help improve performance.
Analysing website traffic data with google analytics. Measure site performance and help identify opportunities.
Assist with creation, management and optimisation of digital advertising across different social media platforms.
Support coordination of marketing projects and manage timelines working internally.
Assisting with reports to track key performance indications and metrics that can help measure the success of marketing campaigns.
Keep updated with the latest digital trends, competitor entertainment centres, technologies and recommend ways to improve.
Monitor and respond to online reviews.
Collaborate with other departments within the organisation, such as operations to ensure consistent messaging.
Assist with UMBBRACO and WordPress and make regular amends and updates to websites.
Assist with uploading onto Brightsign in various locations across retail and amusement sites.