La Mer - Marketing Executive, London

POSITION SUMMARY:

The mere mention of Crème de La Mer inspires intrigue, adoration and cultlike devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.

The Marketing Executive supports the delivery and execution of best-in-class omnichannel marketing and trade activation strategies across the UK & Ireland. Working closely with the Marketing Manager and Consumer Marketing Manager, this role brings regional and global brand plans to life at a local and retailer level, ensuring campaigns are executed with excellence, commercial impact, and strong brand consistency.

This role is ideal for a highly organised, detail-oriented and proactive marketing professional looking to build a career across brand, retail and trade marketing within a fast-paced consumer environment.

WHAT THIS ROLE DOES:

Marketing & Campaign Execution

• Support the development and execution of omnichannel marketing campaigns, product launches, and seasonal initiatives
• Assist in translating global and regional brand strategies into local market execution plans
• Contribute to the planning and activation of high-impact retail moments, seasonal campaigns, and promotional calendars
• Collaborate with digital, CRM, media, and creative teams to deliver fully integrated campaigns across paid, earned, and owned channels
• Monitor market trends, consumer behaviour, and competitor activity to support campaign optimisation and insight generation

Retail & Trade Marketing Activation

• Support the execution of trade marketing strategies across retail partners and third-party accounts
• Translate regional brand plans into retailer-specific activation plans (including NPL/MPL frameworks)
• Coordinate retail calendars, launch timelines, and promotional activity across multiple retailers
• Support delivery of in-store and online execution including VM, sampling, education, and retailer media
• Assist in the development and rollout of Gift With Purchase (GWP) programmes and promotional mechanics
• Ensure global campaign assets are adapted into retailer-ready formats in line with channel requirements

Content, Toolkits & Asset Management

• Develop and maintain retail toolkits, sell-in materials, and campaign assets tailored by retailer
• Support localisation of global content for local and retailer use, ensuring brand consistency
• Work with internal creative teams to deliver seasonal and campaign assets for retail activations, gifting, and launches
• Assist in preparing retailer presentations, trade decks, and campaign sell-in materials

Events & Consumer Engagement

• Support delivery of consumer events including in-store activations, experiential pop-ups, and virtual events
• Coordinate logistics, supplier management, and event execution in collaboration with internal and external partners
• Support communication planning across email, social, CRM, and digital channels for events and activations
• Gather post-event feedback and performance insights to inform future activity

Performance Tracking & Reporting

• Track and report on campaign, retail, and promotional performance metrics
• • Support analysis of ROI, sell-through, engagement, and activation effectiveness
  • Conduct competitor benchmarking and retail landscape analysis to inform optimisation opportunities
  • Maintain and update trade marketing and promotional calendars

   

  Stakeholder & Project Support

  • Liaise with internal teams including Sales, Retail, Digital, CRM, and Global Marketing to ensure seamless execution
  • Manage ad hoc retailer requests and support execution during key commercial moments
  • Support Senior/Marketing Manager and Trade Marketing Manager with administrative tasks, vendor coordination, and project timelines

WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE

• Experience in a marketing or trade marketing role, ideally within beauty, FMCG, luxury, or premium retail
• Strong understanding of retail environments and omnichannel consumer journeys
• Excellent organisational and project management skills with the ability to manage multiple priorities
• Strong analytical capability with confidence interpreting data and turning insights into action
• Advanced PowerPoint skills and strong Excel proficiency
• Strong communication skills with the ability to engage cross-functional and external stakeholders
• Proactive, hands-on approach with strong attention to detail and ownership mindset
• Ability to work at pace in a fast-moving, deadline-driven environment
• Creative thinking with an understanding of retail storytelling and consumer engagement

COMPENSATION & BENEFITS:

• Hybrid Working
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning