Launch Marketing Assistant Manager (Maternity Cover)

Contract & Hours: Maternity Cover,8:30am – 5:30pm, Monday to Friday.

As part of our Food Transformation Project, the Property team have committed to accelerate Store Rotation, with 50% of our estate being in the renewal format by FY28. This means we will have lots of stores that need advertising to the country!

The Launch Marketing Assistant Manager leads in planning and executing the marketing activities for store openings. This includes coordinating with media agencies and store teams to ensure campaigns are tailored to local customers, managing artwork briefs, and providing on-site support for launch. The role also covers Local marketing, similar activities to launch marketing but covers stores that are underperforming or have a competitor closing or opening nearby.

Key Responsibilities:

• Planning and execution of marketing activity for store openings.
• Manage stakeholders to align on launch and local priorities, timelines, and deliverables, ensuring expectations are clear and achievable.
• Brief our media agency on store openings, then reviewing with the store team to make sure it’s appropriate for the local area.
• Accountable for the Launch Marketing toolkit and all creative, making sure it’s on brand and relevant.
• Brief required artwork for the campaign and supply to relevant companies.
• On-site support for the day before and day of launch to ensure successful execution of any launch day activities.
• Local Marketing – supporting stores that have a competitor closing or opening nearby.
• Managing marketing budgets related to store launches and local activity.
• Conduct market research and competitor analysis to support strategic planning for store launches.

Who you’ll work with:

• The ‘Renewal’ team, including property and the launch managers
• Mindshare – our media agency
• The wider Foods Marketing team, especially advertising
• Store retail colleagues
• External creative and design agencies

• Strong communication skills - to liaise effectively with media agencies, store teams, vendors, and internal departments.
• Organizational and time management skills - to coordinate multiple tasks and store launches at the same time. Ability to stick to deadlines is key.
• Attention to detail - for reviewing media plan and ensuring brand consistency.
• Basic budgeting and financial tracking.
• Research and analytical skills - to conduct market and competitor analysis.
• Adaptability and problem-solving skills - to respond to last-minute changes for store launches.
• Basic knowledge of Adobe software would be preferred but not essential.
• Experience in managing local marketing campaigns and working with external agencies is a bonus.

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.

• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.

• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.

• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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