Lead Generation Manager - Franchisees. New Audience & Partnerships. Re

The hunter. Not the farmer.

Most lead generation roles sound exciting in the advert. Then you join and spend your days nursing the same tired channels, tweaking the same campaigns, and wondering why nothing ever really changes.

This isn't that role.

We’re The Travel Franchise - the world’s number one travel franchise, voted best franchise on the planet two years running. We already have strong demand coming through the door. Our sales team is sharp, experienced, and ready to close. What we need now is someone whose entire job is to find the people who haven’t heard of us yet.

New sectors. New networks. New pathways. Built by you, from scratch.

If that makes your pulse quicken rather than your stomach sink, keep reading.

The Role at a Glance:

Lead Generation Manager
UK-based Remote / Hybrid
£45,000–£55,000 DOE + OTE
Full Time - Permanent

Company: The Travel Franchise

Pedigree: World’s number one travel franchise | Voted best franchise on the planet two years running

Your Background / Skills: Lead Generation, New Audience Development, Partnerships, Outbound Prospecting, Business Development, Pipeline Creation, Market Mapping

A year from now…

You’ll have had a great year if you move the needle on these three things:

• New pipeline created -  you’ve opened a minimum of five entirely new lead sources that didn’t exist before you arrived. Not tweaks to existing channels. Brand new audiences, actively flowing into our sales team.
• Qualified lead volume -  the leads coming from your channels are converting. Not just names and email addresses. Real, interested, qualified prospects who are genuinely considering becoming a Travel Consultant.
• Repeatable pathways -  at least three of your new channels are reliable and self-sustaining. You’ve documented them, embedded them, and proven they work without you having to manually push every single time.

This Role

Your sole focus is finding audiences we’ve never reached before.

While our marketing team manages a busy existing pipeline, you operate independently -  looking outward, constantly. You’ll research sectors, identify professional networks and communities, and build direct pathways into them. Corporate redundancy pools. Ex-military networks. Professional groups. Industry associations. Anywhere that houses ambitious people who might just be ready to build something of their own.

When you find a strong prospect or a promising channel, you don’t hand it off and move on. You nurture it. You keep the momentum alive until it’s firmly embedded into our pipeline. Then you go and find the next one.

This is a commercially minded, outbound-first role for someone who understands that real growth comes from creating new demand - not optimising what already exists. You’ll operate with a lot of autonomy. You’ll be trusted to make good calls quickly and pivot when something isn’t working. And when you find something that does work, you’ll pursue it hard.

Remote working is absolutely fine, though being within reach of Bournemouth is a genuine advantage - we’re a collaborative team and there’s real value in being able to get in the room when it matters.

Here’s where we see you need experience to kick ass at this role

• Pure outbound prospecting -  you’ve spent meaningful time (3–5 years) in outbound lead generation, business development, or a hunting-focused sales role. You’re comfortable starting conversations from cold and turning them into commercial momentum.
• Opening new markets from scratch -  you can point to a specific time you identified a new territory or audience segment, built a strategy to reach them, and made it work. Not inherited someone else’s pipeline. Built your own.
• Network thinking -  you instinctively think about where groups of ideal people gather. You can map a market, identify the communities within it, and figure out how to get access.
• Speed and judgement -  you test fast, read the signals honestly, and don’t waste time on avenues that aren’t moving. When something does show promise, you go after it properly.
• Self-sufficiency -  you don’t need someone to hand you a list of targets or a script. You’re the one building the list. That’s what you love about it.

The Rewards for You

As one of the UK’s fastest-growing travel companies, the opportunities for you to grow your role and responsibilities here are significant. This is a business that rewards results, celebrates people who make things happen, and gives ambitious individuals real room to grow.

• Compensation package: Discounted travel (yes, really), private medical insurance, life insurance, a personal learning and development budget, Perkbox discounts, and genuine opportunities for professional development.
• Career growth: We’re scaling fast. The person who builds our new audience engine from scratch won’t be doing the same job in three years. They’ll have grown with it.
• Culture: Supportive, collaborative, and passionate. We care about doing good work and looking after each other -  and we value progress, innovation, and making a genuine difference.

Who Are We?

We’re a multi-award-winning travel franchise company -  voted the best franchise in the world two years in a row, and the best travel company in the UK. Based in Bournemouth, we’re continuing to grow and expand. Our passion is helping home-based travel consultants build thriving businesses while creating genuinely memorable experiences for their customers.

Our travel consultants can work from anywhere in the world. Our head office team is the engine behind that. And right now, we’re looking for someone to fuel the next stage of our growth.

If you’ve read this far, you’re probably already thinking about where you’d start.

That instinct? That’s exactly what we’re looking for.

Apply now and let’s find out if this is the role you’ve been waiting for.

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