Lecturer in Digital Marketing

Bayswater Education is a vibrant network of global educational centres dedicated for over 75 years to educating and inspiring people through a life-changing educational experience. We’re passionate about growing communities of global thinkers and explorers, at home and abroad – whatever their story. We set up Bayswater Education because we want young people from every walk of life to get a buzz from discovering new cultures, exploring new flavours, and learning what’s out there. We think of them as global spirits, like ourselves. 

We are looking for an experienced Digital Marketing Educator / Industry Professional to teach our Introduction to Digital Marketing course for learners aged 16+. This is a beginner-friendly, project-based course designed for students with no prior experience. 

During this 30-hour programme learners explore real companies, analyse real world challenges and opportunities, and work in teams to develop and present a Digital Marketing Audit for a real company. The course is designed to build confidence with Digital Marketing terminology, strategic thinking, teamwork, and presentation skills from the ground up.

The programme will be running for 6 weeks from 15th June  - 24th July. Sessions will  be held on Tuesday and Thursday afternoons 1pm-4pm. 

Key tasks and responsibilities: 

• Take attendance and keep a record of work.


• Deliver an engaging and interactive class on various aspects of Digital Marketing.


• Actively integrate the use of AI tools into the curriculum


• Offer professional insights into tools and methods.


• Update materials to reflect current practice and trends and to meet students' needs


• Highlight to the students, the skills needed to thrive as a Digital Marketing professional.


• Engage with students by setting them fun and practical mini activities.


• Provide formative feedback on teamwork, project development, and presentation skills

Knowledge, qualifications and experience:

Essential

• A postgraduate qualification (Master’s or above) in Digital Marketing or a related discipline, or equivalent senior industry experience


• Experience teaching or training beginner-level learners, ideally students aged 16+


• Strong knowledge of marketing strategy, brand storytelling, use of AI, and content marketing 


• Experience supporting students through project-based, collaborative, or inquiry-led learning


• Ability to teach concepts in an accessible way to an international cohort of second-language English speakers


• Availability to teach during the programme dates and location specified
  

Desirable

• Experience teaching summer schools, pre-university, pathway, or widening participation programmes


• Teaching qualification or HE teaching accreditation (PGCHE, FHEA, MA in HE Practice, DipTESOL, etc.)


• Industry experience in the field of Digital Marketing


• Familiarity with some of the more technical areas of DM, such as Analytics, Website Optimization or SEO

Skills and Attributes

• A passion for making concepts engaging and relevant for first-time learners


• Ability to deliver dynamic, highly practical sessions with strong real-world relevance


• Strong workshop facilitation and presentation skills


• Excellent communicator who can make complex business ideas clear and accessible


• Skilled at creating inclusive learning environments for multicultural and multilingual cohorts


• Enthusiasm for helping students build confidence, curiosity, and commercial awareness


• Comfortable supporting learners with both analytical discussion and project coaching

Legal Requirements

• Eligibility to work in the UK


• Enhanced DBS Disclosure

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be revised periodically to meet programme needs.

What we offer:

• Opportunities for career growth within a global organization.


• Access to our wide portfolio of courses offered for free or on discounted rates.


• People centric, inclusive culture with regular wellbeing and social activities.
  


• Regular online networking and cross-departmental meetings with the Bayswater team globally.

Bayswater is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Our initiatives and strategies are dedicated to develop, attract and advance the most talented individuals regardless of their race, sexual orientation, religion, age, gender, disability status or any other dimension of diversity. We are committed to equal employment opportunity.   

Bayswater is committed to safeguarding and promoting the welfare of children. As part of our Safer Recruitment Policy you will be asked to explain any gaps in your work and education history. You will also be required to undergo a DBS Enhanced Disclosure check and provide the contact details of at least 2 referees, who will be asked specifically if they have any concerns about your suitability to work with people under 18. Evidence of eligibility to work in the UK must be provided at interview stage. 

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