Licensing Lead

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Our Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands globally. A pioneering rights-sales capability, successfully marketing the unique emotion of sport to drive commercial results for rights-owners and record impact for brands.

We have led and closed over $2.5bn in sponsorship rights for some of the world's biggest sports properties, including recent record-breaking deals for UEFA Women’s Football, the All Blacks and Mercedes F1.

We aim to optimize revenues for our clients whilst allowing each to avoid the long-term fixed costs associated with maintenance of large in-house sales teams. We are focused on solving problems and not selling assets, and we are ambitiously expanding our clients, geographies and our sales team.

We are looking for a Licensing Lead with proven sales experience to join our Rights Management team.

This is a senior-level role for a licensing specialist who will lead the licensing process for both new and existing clients, while building the knowledge and confidence of the wider Two Circles team. You’ll play a key role in scaling our licensing business, working alongside our sponsorship teams to deliver complementary commercial value and unlock long-term growth for rights-holders.

Key Responsibilities

· Own the end-to-end licensing process on behalf of premium rights-holders globally, ensuring terms maximise revenue while protecting brand equity and IP.

· Proactively source and engage potential licensees across a range of categories and geographies; qualify prospects, secure in-person meetings, and build strong relationships.

· Collaborate with the partnership sales team to deliver licensing programmes that complement and enhance wider sponsorship sales strategies.

· Build and manage trusted relationships with senior decision-makers at global brands.

· Bring a proven track record of securing multiple sizeable licensing deals with premium global rights-holders in sport or entertainment, demonstrating strong influence, persuasion, and negotiation skills.

· We're looking for high levels of influence and persuasion, and experience in negotiation who has a strong network of licensing and retail contacts across consumer products, merchandise, and/or digital categories.

We offer a benefits package to suit you and your lifestyle! Out of a core monthly budget, you can choose your own comprehensive benefit package

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event' and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Discretionary Bonus based on company performance
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2x annual kit drops
  
  

Our recruitment process will be honest & thorough, and so will our roles. In return, we can offer honesty, integrity, and the chance to progress in the organisation as quickly as you develop within it.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.