Lifecycle Marketing Manager- Fixed Term [12 Months]

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

As Lifecycle Marketing Manager for the ClassPass Corporate Wellness Program, you'll turn a company-offered perk into an everyday habit for employees - driving eligible employees at our partner companies to sign up for their benefit, then keeping them engaged. You'll dig into the data, shape it into a lifecycle roadmap, and execute it yourself in Braze with meticulous attention to detail. 

What You'll Do 

• Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas 

• Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth 

• Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail 

• Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign 

• Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders 

• Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle 

• Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows 

Experience You Bring 

• 3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles 

• Hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail 

• A track record of driving activation, sign-up, or conversion metrics with measurable business impact 

• Strong experience using Excel and SQL to uncover and communicate insights 

• Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale 

• Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it 

• Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus 

• Skilled at juggling multiple campaigns and priorities with minimal oversight 

• Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing 

• Experience with tools like Asana or Notion is a plus