Loyalty Analyst

Job Description

LOYALTY ANALYST
£35,000 – 45,000
BIRMINGHAM
Opportunity to take on a position of responsibility with autonomy, growth and an opportunity to shape a national business!

THE COMPANY
A leading retailer who recently has gone through a customer centric transformation looking to ensure all decisions are made with the customer in mind. They have access to huge data sets and a variety of data sources and the LOVE to use it! This is a great opportunity to join the team as they begin to flourish in their new way of working!

THE ROLE
As a Loyalty Analyst your focus will be to build and develop the CRM strategy, specifically you will have to:
Develop and implement the marketing plan through CRM strategy
Identify areas for optimisation in the CRM process through segmentation and segmentation models
Use SQL to query data and work with large data sets to extract insights and new ways to increase the optimisation of current CRM Strategy
Provide insights into the customer, who they are and how best to engage with them!

YOUR SKILLS
The successful candidate will have the following skills and experience:
Strong SQL to query and code large data sets, being analytically minded and a passion for data led decisions
Experience using a campaign management tool, Adobe campaign, Salesforce
Great communicator and able to convey complicated technical terms in digestible language

THE BENEFITS
£35,000 – 45,000 annual salary, flexible working and competitive benefits.

HOW TO APPLY
Please register your interest by sending your CV to Gerard Matthews via the apply link on this page.

Data Analyst, Data Analytics, SAS, Python, R, Data Modelling, Google Analytics, Adobe Analytics, Coremetrics, GA, AA, Clustering, Propensity Modelling, Segmentation, CRM, CRM Analytics, Marketing Analyst, Insight Analyst, Growth Analyst, Customer Analytics