Loyalty Manager

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

About the Role

The Loyalty Manager plays a central role in shaping and delivering the long‑term loyalty strategy for bp’s Mobility & Convenience (M&C) business. The position contributes to the design, implementation, and optimisation of loyalty programmes that strengthen customer retention, engagement, and satisfaction across global markets.

The role works closely with local markets to align loyalty approaches, reduce duplication, and develop scalable offers that support both B2C and B2B growth. It blends strategic thinking, digital product understanding, customer insight, and commercial impact.

Please note that roles based out of SJS or Sunbury will move to Timber Square, Southwark, from Q4 2027

Key Responsibilities

• Contribute to the development of the M&C loyalty vision, long‑term strategy, and digital propositions (including BPme), ensuring alignment with customer needs and future growth opportunities.

• Support KPI delivery across the M&C Marketing NoE, with a focus on MROI, brand health, volume, profitability, and Customer Lifetime Value (CLV).

• Coordinate loyalty programme alignment across markets and manage the loyalty proposition development process, including the OPZ annual cycle.

• Partner with Technology to streamline operations and develop scalable loyalty offers that can be centrally managed with local flexibility.

• Guide loyalty roadmap planning and backlog prioritisation for platforms such as BPme and Earnify, ensuring cross‑team alignment.

• Contribute to reporting strategies, including CLV, Single Customer Identifier (SCI), and propensity models, to support data‑driven optimisation.

• Supervise emerging loyalty technologies and trends, assessing their relevance and potential value to the business.

• Provide support to emerging markets without dedicated loyalty teams, including South Africa, India, and China.

• Participate in budget planning and manage activity‑level budgets to ensure financial efficiency and strong return on investment.

Experience & Skills

• Background in loyalty strategy development and programme execution, ideally 7+ years within a multinational matrix environment.

• Strong understanding of customer loyalty, loyalty schemes, and data‑driven engagement.

• Experience delivering large‑scale, analytics‑led initiatives with measurable business outcomes.

• Proven project management capability and comfort working in fast‑paced, cross‑functional environments.

• Knowledge of the oil & gas sector, including lubricants and emerging EV trends.

• Familiarity with digital loyalty platforms, analytics, and customer modelling techniques (e.g., CLV, SCI).

• Strong communication and stakeholder‑alignment skills, with a collaborative working style.

• Commercial awareness, including budget management, cost control, and return on investment evaluation.

• Experience supporting standardisation and best‑practice sharing across markets.

Why Join Us?

bp offers an environment where people can grow, contribute, and build meaningful careers. Diversity strengthens the team, and inclusion is a core part of how the organisation operates.Benefits are designed to support different aspects of life and may include flexible working options, generous paid parental leave, and strong retirement benefits.

bp provides reasonable accommodation for individuals with disabilities throughout the application and interview process, in performing essential job functions, and in accessing benefits and privileges of employment. Please reach out if accommodation is needed.

Reinvent your career while helping the business meet the challenges of the future.

Apply now.

Travel Requirement

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

customer and competitor understanding, Customer Segmentation, Digital Fluency, Digital Innovation, Generating customer insights, Innovation Management, Integrated Planning, Managing strategic partnerships, market, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Project Management, Sector, Stakeholder Engagement, Using market research effectively

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.