Luxury Digital Marketing Executive

• Monday to Friday
• Luxury brand!
• Mailchimp experience needed!

Talent Guardian is proud to be partnering with an esteemed luxury design client based in the heart of London to recruit a talented Digital Marketing Executive. Our client is a prestigious B2B brand operating within the luxury interiors and lifestyle sector.

This is a multifaceted digital marketing position where email marketing takes centre stage (60% of the role), complemented by social media management (20%), website coordination (10%), and analytics reporting (10%). You'll create, coordinate, and deploy sophisticated B2B digital communications across multiple channels and international markets, working with multiple brands and messages each week.

The successful candidate will manage the entire digital marketing lifecycle from concept through to deployment, including multilingual campaigns in French, German, and Italian. This role reports to the Marketing Project Manager and is based in London.

Key Responsibilities

• Write compelling design briefs and copy for multiple brand campaigns deployed several times weekly.
• Coordinate comprehensive digital assets and brief graphic designers.
• Manage sophisticated audience segmentation and database management via Mailchimp.
• Translate campaigns across European markets and coordinate US launch.
• Deliver detailed analytics with strategic improvement recommendations.
• Ensure GDPR compliance and maintain best practice standard.
• Develop content strategies including hashtag planning and audience engagement tactics.
• Create engaging content (imagery, video reels) and manage day-to-day social interactions.
• Schedule posts via Hootsuite and manage YouTube/Pinterest channels.
• Deliver monthly KPI reporting with actionable insights on reach and engagement.
• Coordinate homepage updates and manage digital asset libraries.
• Develop spec sheets and online seller packs.
• Liaise with international teams via Asana project management.

Essential Requirements

• 5+ years experience managing digital marketing for luxury B2B brands (homewares, lifestyle, textiles, or fashion preferred)
• Expert knowledge of Mailchimp, Hootsuite, Adobe Creative Suite/Canva, and Google Analytics.
• Proven experience interpreting data and implementing strategic changes to improve campaign performance.
• Exceptional copywriting abilities and experience writing design briefs.
• Strong attention to detail, excellent multitasking, and genuine passion for luxury design.

Desirable: Design software knowledge (InDesign, Photoshop) and basic HTML skills.

Why This Role? Join a prestigious luxury brand where your analytical insights and creative contributions will drive international campaign success. You'll work with beautiful, high-end products while managing sophisticated multi-channel campaigns across diverse markets in a fast-paced, collaborative London-based environment.