Luxury Retail CRM Specialist

CRM Specialist

Bond Street (full time in office)

35-45k

Permanent

9:00-5:30

Luxury retail company

Job mission.

• To use all CRM resources to optimise the client journey within to support the retail team with their commercial goals.

key responsibilities.

• Main point of contact for CRM systems (Salesforce)
• Management of effective attribution across the market
• Coordination client reward programme - gifting, events, and activations
• Oversee the database, and support boutiques on the 'CRM Mindset' to keep it clean and prepared for transition to Salesforce.
• Regular reporting to offer CRM analysis to support brand and retail in achieving their goals.

main skills to be successful;

• Proficiency in Microsoft apps including Excel, BI, PowerPoint and CRM applications.
• Understanding of the luxury market in general
• Knowledge of data protection policies
• Flexible attitude as work is never finite in a small team and ad hoc projects are common!
• Ability to work independently or in a team depending on the task.

Task List

ATTRIBUTION

• CRM rules implementation & monitoring
• Pre-attribution management & tracking
• Client journey Masterfile, top client attribution tracking
• CRM KPIs monitoring and boutique support to achieve
• New boutique CRM game plan - database extraction & communication target plan in collaboration with HQ & brand
• Define strategy for recruitment and retention of clients and prospect potential clients.

ACTIVATION

• Coordination of local and global event & activation guest lists and recipients - extraction, submission & boutique coordination
• Gifting programme management & distribution
• Ad hoc/seasonal activation distribution & follow up (welcome pack, CNY, Christmas, etc.)
• Post event/activation reporting on attendance & return
• Combine data and research with marketing communications to maximize customer relationships.?

SYSTEMS

• Roll out and coordination of Salesforce (budgeted X hours)
• Main contact and champion for CRM systems
• Clean up and maintenance of database
• Boutique training on ongoing data management
• M3 gifting inventory management (brand/logistics?)

REPORTING

• Daily sales reporting to check CRM, sales & compliance rules
• Monthly CRM reporting - birthdays, top clients, new clients, KPI updates, etc.
• Monitoring of re-sellers and flip file
• Regular CRM analysis reporting to provide business insight, leverage client intelligence to identify client potential for new relationships
• Monitor and analyse CRM results and provide recommendations/actions to develop customer portfolio & traffic.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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