Marketing Analyst

Marketing Analyst
Permanent
Guildford:

£32,500 - £37,000
Manchester:

£31,200 - £35,500
Hybrid Working
Have a passion for data and how it can be used to tell stories and demonstrate the value of marketing?
Love brand and a hold a desire to showcase its effectiveness?
Enjoy connecting with people, problem solving and getting results?
Here at AQA, your data insights will help to shape the direction of marketing in a large charitable organisation, where the customer is paramount.
As a Marketing Analyst for the Marketing and Brand team, you also will be working closely alongside a team of data specialists. In this role, you will develop analytical models and reports to demonstrate the effectiveness of lead gen and retention campaigns, as well as brand.
What's in it for me?
You will have access from day one to an incredible pension scheme with employee and employer contributions jointly totalling, up to 18.5%
25 days annual leave, rising a day per year for your first five years with Bank Holidays and additional closure days at Christmas.
AQA work in a smart hybrid way. This team are in the office for a minimum of two days per week or as business dictates - meetings are more productive in person, so you will need to live within a commutable distance of the Guildford or Manchester office.
You will also benefit from Private Medical Insurance and a Health Care Cash Reward Plan as well a paid volunteering days, newly refurbished office spaces with discounted eateries, as well as a gym, a games room and a yoga studio at our Manchester office.
To be successful in this role:
You should love interrogating data and be able to effectively build a narrative from the numbers; disseminate and deliver headline insights with ease

Have experience in lead generation campaigns but on the other side of this, understand the bigger picture and that measuring brand performance (audience perception, preference, and so on) is also crucial

Skilled at visually representing data and creating big, compelling stories around the data

Experienced in using multiple data systems and analysing complex datasets to synthesise information; supporting decision-making amongst a variety of stakeholder groups

Be at the forefront of reporting technology and efficiencies, and what will drive change for marketing measurement

Adept at creating benchmarks and KPIs

The ability to use and extract data from CRM systems is required (Microsoft Dynamics / Click Dimensions experience ideally)

Proficient in Google Analytics is essential

Experience in other Microsoft platforms, such as Power BI, is a plus

Experienced at working closely with Digital Marketeers

Understands individual part to play in achieving success; takes ownership and accepts accountability

Takes a proactive, forward-looking, solutions focused approach; strives for improved ways of working

Consistently aiming high and delivering for our customers

What do I do next?
Please upload your most recent CV with a cover letter detailing your skills and experience for this role.
We know that you are more than what is written on your CV. If you feel like you have something to offer the team, but don't quite tick all the criteria boxes, please get in touch.
You could wait until applications close at 23:59 on Sunday 5 May to apply but we will be interviewing as applications come in and reserve the right to close the advert early should we find the right person so apply today.
Every application will receive a response.
#CRE23

TPBN1_UKTJ