Marketing Analytics Manager

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

Who we are

At Playlist, we’re shaping the future of wellness by bringing together the best of both sides of the market. Mindbody empowers tens of thousands of wellness brands worldwide with the technology and resources they need to run and grow their businesses. ClassPass connects people with more than 30,000 fitness studios, gyms, salons, and spas around the world. Together, we’re making it easier for more people to discover and enjoy authentic, local wellness experiences.

The Role You’ll Play

ClassPass is looking for a highly analytical Marketing Analytics Manager to help shape our consumer acquisition and retention strategies. You’ll turn complex data into clear insights, build investment cases, and guide high-impact decisions across Marketing, Finance, and Product.

• Own the evaluation, forecasting, and reporting of key acquisition and retention metrics, including variance analysis


• Analyze performance across marketing channels and geographies to identify growth opportunities and inform investment decisions


• Build and maintain reports and dashboards that give teams a clear view of performance


• Develop business cases for new initiatives by sizing opportunities, modeling investments, and delivering clear recommendations


• Design measurement frameworks, including media mix models and incrementally tests, to evaluate marketing ROI


• Partner with Finance, Product, and Marketing to align business strategy, performance insights, and financial expectations


• Present findings and recommendations to senior stakeholders in a clear, actionable way

Experience You Bring

• 3+ years of experience in FP&A, investment banking, or management consulting


• Advanced Excel modeling skills, including experience building detailed financial models


• Experience using SQL to independently access and analyze data


• A track record of developing business cases and presenting investment recommendations to senior stakeholders


• Strong analytical judgment and a curiosity for uncovering the root causes behind performance trends


• The ability to make progress in a fast-moving, ambiguous environment


• Familiarity with marketing and growth metrics such as CPA, LTV, and ROI is a plus