Marketing & Sales Manager

My client, a leading name in engineering services, is on the lookout for a Marketing and Sales Manager with strong analytical skills to join their rapidly growing team. This onsite role in Dartford is central to driving marketing strategy, managing SEO, and delivering data-led insights to boost sales performance. The ideal candidate will play a key part in shaping strategic decisions through smart, targeted marketing. The company offers a range of benefits that support financial wellbeing, future planning, and family protection, while also fostering a strong sense of purpose and community through team events, charity work, and shared learning experiences.

Marketing:

• Plan and manage trade shows, client charity events, offsite days, and related follow-up.
• Support the planning and delivery of CPD workshops.
• Create and deliver marketing campaigns across the group to generate leads.
• Manage LinkedIn activity, grow followers, oversee branding projects, newsletters, signage, and corporate gifts.
• Lead internal communications, write award submissions, and deliver messaging around acquisitions.
• Lead photography and video projects, ensuring consistent brand presentation.
• Manage SEO, websites, Google Analytics, and monitor digital performance.
• Produce and send internal and client newsletters to improve engagement.
• Create and publish regular case studies by working with teams across the group.
• Maintain all group websites with fresh content, videos, and team updates.

Sales Analysis:

• Track quote volumes, values, and conversion rates across teams and service lines.
• Flag stuck or unconverted quotes to enable timely follow-up.
• Analyse reasons for lost work and identify trends by customer type, service, region, or pricing.
• Identify upsell and repeat work opportunities within the existing client base.
• Highlight cross-sell potential where customers are underutilising our services.
• Monitor lead sources and track marketing ROI.
• Provide regular reporting to the sales team, senior leadership team, and operational leads.
• Support Customer Relationship Managers (CRMs) and Business Development Managers (BDMs) with pre-meeting insight and account trends.
• Create and monitor reports on PowerBI and Pipedrive to support the wider team.

• Proven experience in sales analysis and marketing management.
• Strong analytical skills with experience in using tools like PowerBI and Pipedrive.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience in digital marketing, including SEO, content management, and social media.
• Creative and strategic thinking skills.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Dynamic and supportive work environment.

Apply now for immediate consideration!