Marketing Assistant

Our client is seeking a proactive and creative Marketing Assistant to join a growing team. This is an exciting opportunity for someone passionate about marketing, communications, and digital engagement to gain hands-on experience and make a real impact. Reporting to the Marketing Manager, you'll support the delivery of marketing strategies across various platforms, helping to elevate our brand and engage with our consumer audience.

Key Responsibilities:

• Draft clear, engaging company communications for internal and external audiences.
• Assist with the preparation and submission of industry award entries and nominations.
• Provide strategic support to the Marketing Manager across a variety of campaigns and initiatives.
• Help implement the company's marketing plan, ensuring timely execution of tasks and tracking of outcomes.
• Support the organisation and promotion of company events, including launches, trade shows, and staff initiatives. ( not a main part of the role)
• Manage and schedule B2C social media content across platforms, ensuring consistent branding and tone of voice.
• Research, liaise with, and manage influencer relationships to drive brand awareness and campaign success. ( not a main part of the role)
• Collaborate with internal teams and external partners to ensure alignment across all marketing activity.
• Assist with the creation of compelling, on-brand content for various marketing channels including email, website, and social media.
• Support the delivery and optimisation of marketing automation campaigns.
• Contribute to SEO activities and analyse website performance using tools such as Google Analytics.
• Produce regular marketing reports with actionable insights to guide strategic decisions.
• Take initiative to suggest and implement improvements across marketing processes and customer engagement strategies.

Candidate Specification:

Essential:

• Strong written and verbal communication skills.
• A creative and proactive mindset with a keen eye for detail.
• Basic understanding of SEO principles and digital performance metrics.
• Proven ability to manage time and prioritise tasks effectively.
• Basic knowledge of marketing principles and digital marketing platforms.
• Comfortable using tools such as Google Analytics to extract data and produce reports.
• A proactive approach with a continuous improvement mindset.
• Experience using social media channels for professional or brand promotion (e.g. Instagram, Facebook, TikTok, LinkedIn).
• A team player with strong interpersonal skills and a positive, can-do attitude.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).

Desirable:

• Degree or equivalent qualification in Marketing, Communications, Business, or a related field.
• Previous experience working with influencers or within a B2C marketing environment.
• Experience with content creation tools such as Canva or Adobe Creative Suite.
• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
• Understanding of SEO tools (e.g., SEMrush, Moz) and keyword research techniques.
• Ability to interpret marketing data and suggest optimisations based on findings.