Marketing Automation Campaign Manager

A leading global provider of software is seeking a Demand Marketing Manager to drive targeted marketing programs that generate demand, accelerate pipeline, and convert interest into qualified leads. With a strong international presence and a commitment to innovation, this company offers a dynamic environment for marketing professionals looking to make a measurable impact. This is a brilliant role for someone who has great B2B experience and has worked with automation programmes to generate leads and has a great strategic mind.

A bit about the role:

• Develop and execute multi-channel demand generation strategies
• Create campaigns for both new customer acquisition and existing customer expansion
• Collaborate with Sales, SDRs, Product Marketing, and Marketing Operations
• Own lead generation, nurture flows, and customer lifecycle programs
• Use marketing automation tools (e.g., HubSpot) for segmentation and ROI tracking
• Analyse campaign performance and optimise for conversion and pipeline growth
• Grow and maintain the marketing database
• Align with Sales on target accounts and campaign feedback

What we need from you:

• 3+ years in demand generation, ideally in SaaS/software
• Proven success in B2B marketing and pipeline growth
• Strong analytical, communication, and stakeholder management skills
• Self-starter with a growth mindset
• Experience in the accounting industry or a marketing degree is a plus
• Previous experience with Salesforce or Hubspot is a must

This is a hybrid position with 3 days in the office per week so you must have access to a car and a UK drivers license.