Marketing Campaigns Manager

Marketing Campaigns Manager | Retail/fFMCG | West Midlands | Up to £55k Basic + Great Benefits

The Marketing Campaigns Manager will be responsible for creating and delivering engaging marketing communications to drive member engagement, retention, and lifetime value. The Marketing Campaigns Manager will:

• Develop and execute compelling email campaigns that balance commercial offers with brand-building content to drive key KPIs and long-term member advocacy.

• Manage marketing activity within the Membership App, including push notifications, in-app messaging, gamified content, and segmented audience communications to increase engagement and retention.

• Work closely with the Membership & Marketing Analytics Manager to use predictive analytics and insight to inform personalised loyalty experiences across all available touchpoints.

• Create content for app, email, and web channels, ensuring consistency with brand guidelines and tone of voice.

• Deliver effective below-the-line marketing plans, collaborating with external media agencies where required.

• Monitor and report on key performance indicators, including member lifetime value, shopping frequency, average basket spend, app reviews and downloads, and email performance metrics.

• Support initiatives to reduce member churn and increase colleague participation across the loyalty programme.

What We Are Looking For
The ideal Marketing Campaigns Manager will bring a mix of creativity, data-driven thinking, and a passion for member engagement. The Marketing Campaigns Manager will have:

• Experience in email marketing, CRM, or loyalty programmes within a consumer-facing environment.

• A strong understanding of app-based marketing, including push notifications, gamification, and personalised content delivery.

• The ability to interpret data and predictive analytics to develop personalised campaigns that drive measurable outcomes.

• Excellent copywriting and content creation skills, with a proven ability to align messaging to brand tone and guidelines.

• Strong stakeholder management skills and experience collaborating with external agencies.

• A proactive, commercial mindset, focused on improving retention, lifetime value, and overall programme performance.

• The confidence to work independently in a fast-paced environment, while also thriving as part of a wider marketing team.

This is an exciting opportunity for a Marketing Campaigns Manager to play a key role in shaping a growing loyalty and engagement programme.

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