Marketing Coordinator

Adthena is an award-winning search intelligence platform with the unique combination of patented, AI-driven technology, and a supportive team of paid search experts, to help brands, marketers, and agencies dominate their competitive landscapes.

We provide customers around the world with a clear view of the competitive landscape, helping them optimize their paid search spend to increase ROI, inform cross-channel strategies, and save time.

Our Whole Market View technology creates a full market map of a client’s entire search landscape; Smart Monitor automatically detects threats and opportunities every day; and our exclusive Local View solution provides the location-based strategic insights that brands, marketers, and agencies need to optimize their spend at local level.

Adthena offers four industry-exclusive solutions that give our customers an unrivaled view of the competitive landscape: Market Entry, Campaign Optimization, Strategic Advantage, and Brand Protection.

Backed by Updata Partners, Adthena was founded in 2012 and now works with 300+ clients across a wide range of industries including finance, retail, gaming, automotive, and technology. Brand customers include Avanti West Coast, Legal & General, Sage, M&S, Volkswagen, and Vodafone. Agency customers include Dentsu, Greenlight, and PHD.

In 2023 alone, Adthena won 8 major search industry awards, including Best US PPC Campaign with L'Oreal at the Global Search Awards, Search Software at the Drum Search Awards, and Best Search Software Tool at the US Search Awards.

Reporting to: Senior Demand Generation Manager

What you’ll do at Adthena….

As a Marketing Coordinator, you'll be a key player, driving the execution of diverse marketing campaigns and initiatives alongside our marketing team. You'll wear many hats, coordinating data, marketing activities, managing projects, and collaborating with Sales to optimize the flow of leads.

Excellent communication skills and the ability to build good working relationships with stakeholders is essential. The ideal candidate would be results-oriented and collaborative with experience in marketing, marketing operations or content production coordination an advantage. Google Analytics, Google Ads, Hubspot, SalesForce, 6Sense or social media experience would be a bonus. A passion for search and/or AI would be an advantage.

This exciting role with huge growth potential would suit someone highly organised, data-driven and capable of coordinating multiple moving parts across various marketing outputs. A love of data is required with strong analytical skills and raw creative flair. 

More about your role at Adthena…

(40%) Sales enablement and pipeline management:

• Pre-qualify and process all global inbound leads and ‘Demo Requests’

• Liaise with Sales to track and nurture leads through the funnel.

• Update Marketing and Sales teams on lead status and identify potential blockers or leaks.

• Ensure Sales teams are kept informed on upcoming marketing campaigns and outcomes.

• Enable Sales teams with appropriate assets and messaging from External Marketing Campaigns to optimise their prospect outbounding.

(30%) Campaign coordination and performance analysis:

• Support the planning, execution, and seamless delivery of multi-channel marketing campaigns, including data and targeting, digital, website, social media, email, webinars, and events.

• Foster collaboration between internal teams and external vendors to guarantee on-time production of campaign materials.

• Leverage marketing analytics tools Hubspot and Salesforce to track campaign performance and provide insightful reports to the marketing team.

(15%) Content creation and management:

• Develop and edit engaging email copy, blog posts, social media content, and website copy that resonates with target audiences. 

• Contribute and execute your own content ideas in line with the marketing strategy.
  

(15%) Digital marketing assistance:

• Support Content & Brand lead to manage social media channels by curating engaging content, scheduling posts, and fostering audience interaction.

• Help maintain a fresh and informative website by updating content and visuals.

• Contribute to successful email marketing initiatives, including segmenting contact lists, crafting compelling copy, and analyzing campaign performance.

(10%) Event planning and coordination:

• Support Content & Brand lead to manage the logistics of marketing events, including trade shows, roundtables, and webinars.

• Develop compelling event materials such as signage, promotional items, and presentations.

• Deliver exceptional on-site support to ensure the smooth execution of events.

Required Experience for the Role:

• Knowledge and interest in marketing, with a strong learning mindset and can-do attitude 

• Comfortable analysing and segmenting data with strong problem-solving abilities.

• Ability to wear many hats and keep things moving, whilst being proactive and reactive to shifting business and market needs.

• Analytically minded and data-driven with a creative spark.

• Willing to travel to London when required for team meetings, events and socials (if remote).

Desired Experience for the Role:

• Experience in a marketing environment or SAAS organisation - ideally B2B would be advantageous

• Experience using automation and analytical tools such as Hubspot, SalesForce, 6sense, and Google Analytics would be advantageous but training will be provided. 

• Experience in developing and executing marketing strategies would be an advantage

Why join us?

• Work on a multi-award-winning product in a position where you are being valued and feel you can make your mark

• Uncapped commission!

• Remote-Friendly

• Trust-based PTO

• Flexible working environment

• Receive stock options. Our employees do incredible work, so as we grow everyone shares the rewards.

• Family care package (6 months fully paid maternity & 2 months paternity cover)

• Private Medical Insurance (Health, Vision & Dental)

• Home Office Stipend (Up to £200 - Equiv in USD)

• 401(k) - Eligible from day one

• Training & career development pathway

• Great culture- helping all employees to learn, grow and develop their skillset

• Join a company with an extremely fast growth trajectory. (We’ve now got three offices globally and we don’t plan to stop there!)

• $70 credit to purchase Adthena swag when you join (Items range from Apparel, Office Items and Drinkware)

• Volunteer Days - We encourage employees to engage in volunteer activities

• Birthday or a day off during your birthday month to celebrate in style. 🎂 Whether you want to relax, spend time with loved ones, or treat yourself, this policy is about honouring your special day.

• Regular socials - Summer and Christmas Parties, Quarterly company offsites & monthly get-togethers

• Volunteer Days - We encourage employees to engage in volunteer activities

• Strong culture values: Deliver Remarkable Quality, Smart and Always Improving, Freedom with Responsibility, and Get Shit Done!!