Marketing CRM Manager - Remote

Marketing CRM Manager - Hubspot, Salary: £45k + Excellent Benefits, Fully Remote / work from home

We have an exciting opportunity for a Marketing CRM Manager to join a growing B2B marketing team, working for a national, industry leading business services provider in the construction sector. The ideal candidate will have experience in a similar Marketing CRM Manager role, possessing a deep understanding of customer relationship management (CRM) practices and expertise in HubSpot. This role will be pivotal in optimizing the CRM strategies to build stronger relationships with customers, drive customer retention, and improve overall marketing and sales performance.

Marketing CRM Manager Main tasks:

HubSpot CRM Management:

• Oversee and manage the company's HubSpot CRM platform, ensuring it is optimized and fully integrated with other tools and systems.
• Manage CRM data quality, ensuring accurate and up-to-date customer records, lead tracking, segmentation, and reporting.
• Implement and manage HubSpot workflows, automation processes, and lead nurturing programs to maximize customer engagement.

Data Management & Reporting:

• Analyse CRM data to provide actionable insights and reporting on customer behaviour, sales funnel performance, and campaign effectiveness.
• Regularly track key CRM metrics and KPIs, presenting performance data to leadership teams.
• Create and implement reporting dashboards within HubSpot for real-time tracking of key marketing and sales objectives.

Campaign Execution & Optimization:

• Collaborate with marketing and sales teams to design and execute email marketing, lead nurturing, and customer engagement campaigns using HubSpot.
• Continuously monitor and optimize campaigns for maximum performance and conversion.

Integration & Automation:

• Lead the integration of HubSpot with other platforms such as salesforce, marketing automation tools, and third-party software.
• Develop and implement automated workflows for lead scoring, lead nurturing, and customer lifecycle management.

Customer Segmentation & Personalization

Team Collaboration & Training

Troubleshooting & System Maintenance

Candidate Requirements:

• Proven experience as a Marketing CRM Manager with experience of Hubspot CRM and Marketing Hub.
• Knowledge of CRM best practices, lead management, and segmentation strategies.
• Experience with integrations (HubSpot API, third-party tools, etc.) and CRM automation.
• Strong proficiency in data analysis, reporting, and performance metrics.
• Experience with email marketing, customer lifecycle campaigns, and inbound marketing strategies.
• Understanding of customer segmentation, customer journey mapping, and retention strategies.

If this sounds like the opportunity you have been looking for then please apply by attaching your CV.