Marketing Deployment Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. 
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

We’re looking for a Marketing Deployment Manager to join our motivated team in London, working at the heart of consumer activation and in-store execution across multiple categories. In this role, you will develop and deploy consumer-centric activation plans across different channels and stages of the consumer journey. You will define and execute multi-category strategies at the point of sale, ensuring strong visibility and impactful in-store execution.

The role focuses on enhancing the consumer experience and driving product conversion through engaging activation solutions. If you are passionate about creating impactful consumer experiences and driving commercial results through engaging activation, apply now and be part of our journey to create A Better Tomorrow™

Please note that this is not an active vacancy, but an opportunity for us to connect with talented future Marketing Deployment Managers. If you are interested, please apply, and we will get in touch should a suitable opportunity arise that matches your profile.

Your key responsibilities will include:

• Developing consumer-journey-centred activation strategies across multiple channels and touchpoints


• Managing local campaign development and adapting CX/brand toolkits for market execution


• Leading activation projects using a test-and-learn approach, with clear KPI tracking and continuous optimisation


• Working closely with agencies to ensure on-time, in-full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities.


• Managing budgets, including spend tracking, reporting, purchase orders, and invoice processing


• Leading shopper activation and point-of-sale strategies within an omnichannel environment to drive traffic, trial, and sales


• Collaborating cross-functionally with Trade, CX, Category teams, and external partners to ensure consistency and alignment


• Managing and developing a team, fostering a high-performance, consumer-centric culture


• Measure and assess the impact of brand activations on awareness, engagement and overall consumer experience, and translate insights into actionable recommendations.

What are we looking for?

• Proven experience in marketing deployment, consumer experience, multi-channel activation or similar roles (5+ years)


• Strong understanding of key marketing principles, including consumer needs and journey mapping, and activation touchpoints


• Commercially driven and consumer-centric mindset, with creativity in developing impactful solutions


• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment


• Cross-functional leadership and collaborative approach, working effectively across teams and stakeholders


• Analytical mindset with experience in KPI tracking, performance measurement, and optimization


• Resilient and adaptable, able to operate in a dynamic, fast-changing and highly regulated environment


• Strong communication skills in English, both written and verbal


• University degree in Marketing, Business, or equivalent discipline

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)


• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives


• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.


• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills


• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.