Marketing Director

About us
F&F Stores is an established international e-commerce business specialising in officially licensed consumer products, operating across the UK, Europe and North America.
With a revenue target of £145 million in 2026 and an ambition to reach £200 million in 2027, we are entering an important phase of growth. Our priority is to strengthen commercial performance while building F&F Stores into a recognised, trusted and valuable consumer brand with a stronger presence beyond Amazon.
* Location: Office-based, in Milton Keynes
* Contract: Full-time, Permanent
Role Overview
We are seeking an experienced, commercially driven Marketing Director to lead our international sales, marketing and brand development strategy. Reporting directly to the Founder / CEO, you will drive profitable growth across established marketplaces while building our brand identity, consumer recognition and digital presence.
A key priority will be developing sustainable revenue opportunities beyond Amazon through direct-to-consumer e- commerce, social commerce and other online channels. The role combines marketplace expertise, consumer brand building and practical commercial leadership.
Key Responsibilities
1. Brand Strategy & Development
* Develop and execute company’s brand strategy, positioning and identity.
* Build consumer awareness, recognition, trust and loyalty across priority markets.
* Establish a consistent presence across our website, social media and digital channels.
* Deliver campaigns and content that strengthen brand recognition and long-term value.
2. Sales & Commercial Performance
* Own and accelerate Amazon performance across the UK, Europe and North America, delivering profitable sales growth and stronger marketplace execution.
* Lead Amazon trading strategy across pricing, promotions, product launches and category performance to grow revenue and contribution margin.
* Improve Amazon conversion, search visibility, organic ranking, advertising efficiency and market share.
* Set clear Amazon and wider marketplace targets, with regular performance reviews and accountability for results
3. Digital Growth & Channel Expansion
* Develop and scale DTC e-commerce, TikTok Shop, social commerce and other digital channels.
* Build sustainable customer acquisition and retention strategies.
* Evaluate channels for profitability, scalability and long-term potential.
4. Marketing Strategy
* Lead performance marketing, PPC, SEO, social media, content, influencer marketing and CRM.
* Manage marketing budgets and optimise return on investment.
* Deliver integrated campaigns supporting brand development, launches and acquisition.
* Use data and customer insights to improve marketing effectiveness.
5. Leadership & Collaboration
* Lead and develop high-performing sales and marketing teams with clear objectives.
* Work closely with Buying, Operations, Finance, BI and Supply Chain.
* Deliver a commercial and marketing strategy aligned with international growth ambitions
Skills & Experience Required
* Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products.
* Proven experience building or significantly developing a consumer brand.
* Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising.
* Experience launching or scaling DTC, social commerce or other digital sales channels.
* Expertise in digital marketing, customer acquisition, pricing and commercial performance.
* Excellent commercial judgement, including budget ownership and marketing ROI.
* Proven team leadership, strategic thinking and a practical, hands-on approach.
* Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous
Only candidates based in UK and eligible to work in UK are allowed