Marketing Director

Job Description

Skin Design London Invented Designer Cosmeceuticals.

Founded in 2017 by Fatma Shaheen, Skin Design London designer cosmeceuticals were the first prescriptive edit of formulation and routine to treat skin without any downtime using the most exacting specifications. Skin Design London cosmeceuticals are luxury premium actives to treat the root cause of skin issues, penetrating deeper into the five layers of epidermis. The potent non-prescription actives stimulates elastin and collagen delivering unrivalled results.

Fatma was determined to change the industry redefining the client journey. She pioneered the invention and personalisation of a targeted prescriptive edit of skin transforming designer cosmeceutical formulations with powerful in-clinic treatments. A regular on the fashion week circuit, Fatma has become the ‘go-to’ skin expert for key models and the fashion inner-circle.

Marketing Director:

This high-end, designer cosmeceutical brand is looking for a strategic minded, global marketing director to take the business from established start-up to a globally recognised skincare product. The company is already selling direct to the consumer and through major retail outlets across major cities globally. The role will work alongside the Commercial Director and report into the CEO.

The successful person must have experience in go-to-market strategy across geographical locations, experience of marketing direct to consumer as well as retail, experience with a high growth business in a beauty, luxury or comparable business and able to build a global team to help reach the vison of the brand. Must be strategically minded, robust in intellectual capability and have the drive to work for a scale up brand. Experience creating and managing budgets is required, and the mentality of keeping costs low whilst delivering strong growth across all channels.

Responsibilities:
Create and execute 360 global marketing campaigns across all markets and marketing operations
Implement the brand vision, mission, goals, and strategies to support the brand within the UK and global market
Assist in the development of localized brand strategies into brand plans, brand positioning, and go-to-market strategies
Proven broad leadership across Product, Digital, Trade Marketing, Creative, and Brand Communication
Establishing & managing above-the-line and below-the-line marketing campaigns with a strong focus on digital marketing
Strong digital acumen, with a solid working knowledge of digital media including Paid Social, PPC, Display amongst other digital channels
Strong analytical skills and the ability to communicate effectively results of any analysis done
High levels of attention to detail and ability to fully follow through on project delivery KPI's
Supporting product launches, you will guide the brand through launches and distribution expansion. Ensuring ROI is always a high priority
In partnership with the commercial team, drive in-store activities and events to support the sales team. Develop creative and brand relevant proposals that will drive commercial results and raise brand awareness
Responsible for hiring and building a marketing team across all marketing channels
Experience managing external partners as required and sourcing relevant agency / freelance support to deliver against goals

Experience:
5+ years experience at Head of Marketing level or similar, with retail and e-commerce
Experience in fast growth business taking it from start-up to global brand