Marketing Director & Data Analytics

The Director of Marketing & Data Analytics will lead a team of 13, developing and executing marketing and analytics strategies to drive business performance. This role involves leveraging data insights, managing B2B campaigns, and optimising marketing efforts across various channels.

Client Details

My client is a trusted provider of essential assets and services to various sectors, including Care Homes, Hospitals, Schools, and Hotels, for over 50 years. They offer a unique all-inclusive package that allows customers to make a single monthly payment for brand new equipment and maintenance services.

Description

Leadership and Team Management:

? Lead and mentor a team of 13 marketing and data team members, driving necessary changes and optimising team structures to maximise efficiency and effectiveness.

? Utilise over 10+ years of leadership experience to inspire and guide team members, fostering a culture of collaboration, creativity, and accountability.

? Manage stakeholders to raise profile of both Analytics and Marketing in the business.

Commercial Strategy:

? Apply a generalist approach with a high degree of commerciality, effectively managing small budgets and prioritising initiatives to achieve maximum impact.

? Lead the development and execution of comprehensive marketing campaigns across various channels, including LinkedIn, email, and Facebook, to drive brand visibility and customer engagement.

? Leverage data insight to identify, shape and deliver revenue and engagement opportunities, both from existing and prospect customers

Data-Driven Marketing:

? Utilise data analytics to drive targeted marketing campaigns, optimise performance, and improve overall efficiency.

? Leverage expertise in SEO and PPC strategies to enhance campaign effectiveness, although not overly reliant on these tactics.

Data Analytics:

? Provide insight to the business to drive revenue growth and reduce churn

? Identify trends in customer data in both large scale Key Nat and SME customer base

? Ensure effective resource management maximising team productivity

? Identify additional sources of data to enrich our understanding of our customers

B2B Campaign Management:

? Oversee B2B campaign management efforts, owning marketing outputs and driving customer engagement and acquisition through effective strategies tailored to SMEs and small business markets.

Profile

? Strong proficiency in content, social media and email marketing with demonstrated experience driving successful campaigns.
? Expertise in utilising data analytics to inform marketing strategies and drive campaign optimization.
? Understanding of SEO and PPC strategies, with the ability to leverage these tactics effectively.
? Proven track record of over 10+ years in marketing leadership roles, with a focus on campaign management and team management.
? Experience in B2B campaign management and customer acquisition strategies tailored to SMEs.
? Experience working for a business that transitioned from telemarketing to engagement marketing is advantageous.
? Leverage experience in respective sectors to develop tailored marketing strategies that resonate with target audiences.
? Adapt strategies to align with industry trends and shifts, demonstrating flexibility and agility in response to changing market dynamics.

Job Offer

The successful candidate for the Director of Marketing & Data Analytics position will enjoy a competitive salary, reflecting their expertise and experience. Additionally, they will benefit from a performance-based bonus structure, rewarding their contributions to the company's success. This package is designed to attract top talent, providing financial stability and recognising the value of their leadership and strategic skills.