Marketing Director, GTR

What makes this a great opportunity?

Strategically lead the marketing function for GTR across the different core pillars, brand management, digital, innovation and in-house agency. Lead the development and growth of a portfolio of core and prestige brands across the GTR global footprint with a particular focus on acceleration value over volume and deliver an elevated shopper experience through full funnel consumer programs.

Role Responsibilities:

Leadership & Talent Development.
Lead a multi-cultural and globally dispersed team to develop and deploy strategy for a global channel to achieve financial, strategic and long-term brand equity objectives

(Gemba) Insight:
Lead the understanding of global cultural and category differences and similarities to ensure that our Brand Strategies are fit for purpose across multiple markets.
Demonstrate strong financial acumen linking brand strategies and budget management/recommendations to both short and long-term P&L delivery.

Brand Foundations & Stewardship:
Lead the

the implementation & adaptation of the brand’s distinctive ID and design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.

Strategy & Planning:
Lead to develop a focused GTR innovation strategy and pipeline based on the biggest value pool opportunity, to unlock our brand strategy and achieve commercial objectives.

Experience, Key Skills & Competencies

15+ years’ consumer marketing regional/global experience. Global CPG, travel retail experience preferred. Ideally global or cross market brand experience.
Proven regional/global leadership in managing and developing teams successfully and, ideally, has experience of leading diverse, global teams and talent
Strong commercial experience with P&L responsibility and demonstrated track record of engaging effectively with commercial partners to drive alignment and performance.
Strong Commercial and Financial Acumen with a focus on driving sustainable profitable growth and being astute in all areas of the commercial P&L (product and channel mix, investment, logistics, COGS, pricing) and budget management