Marketing Executive

Job Description - Marketing Executive

Reporting to the Marketing Director, the successful candidate will help create, manage and deliver content marketing assets for the brand across all markets, ensuring that all assets comply with the Brand Guidelines and Tone of Voice.

In particular, they will:

Have a consumer-first mind-set
Be a creative thinker with an ability to transmit their passion for food into stand-out consumer-relevant content
Have experience in creating content that engages with consumers across digital and physical touchpoints (websites, SEO, email, blogs, social media and in shopper marketing).
Work closely with the Marketing Director in establishing & updating the Brand Guidelines and Tone of Voice documents and ensuring consistency of brand and messaging in all we do
Be an excellent project manager, liaising with both internal and external stakeholders to create and execute the content marketing strategy
Be able to inspire, motivate, lead and develop a team of less experienced individuals to deliver as per our high standards
Be a self-motivated, driven individual with great interpersonal and communication skills
Manage consumer queries, complaints and comments via the website and social channels on a daily basis, responding swiftly and in the style of the company.

Knowledge and skills

Experience of the FMCG space (ideally, but not essentially, in food)
Copy writing
Agency management (creative and PR)
Social media management (Facebook, Instagram, YouTube, Pinterest and TikTok)
Brand management experience
PR & Influencer experience
Passionate about food
Excellent written and spoken English
Eye for detail, flair for design
Ability to foster and cultivate strong relationships internally and externally
Excellent project management
Focus on executing within budget and on time

Contact types (internal and external)

Organisation-wide (Australia, Canada, India and the UK with further international expansion planned)
PR agencies
Influencers and bloggers in all markets
UK-based content creation team (internally & externally)

Preferred experience

Experience in content marketing, in a client-side FMCG environment (preferably with some in the food industry) or agency-side
Social media content creation, execution and monitoring (paid and organic)
Creative agency management (video, photography and graphic design)
All round extensive digital marketing experience
PR Agency experience (agency briefing and management, events management)
Regular monitoring and reporting of performance

Work environment and physical demands

No unusual physical work environment demands
Able to work from the London office for 2-3 days a week (as required by the Business)

Competencies critical to this positionCore competenciesFunctional competencies

Creative and a lateral thinker
Strong communication skills
Hands-on, can-do attitude
Influence the organization re: content marketing best practice
Team work and collaboration
Self-motivated
Strong focus on deliverables
Strives for excellence in execution
Adaptable and resilient
Interested in working in dynamic, fast growing environment
Numerate

Excellent knowledge of all social channels
Superb copy writing skills and ability to flex style
Visual content development
Good understanding of the influencer marketing space
Excellence in project management
Experienced in use of industry standard social listening and content management tools
Demonstrates analytical rigor

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Marketing Executive

Job Description - Marketing Executive

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