Marketing Executive

Digital Marketing Executive

• Annual Salary: £26k - £30k
• Location: Hybrid working
• Job Type: Full-time, Monday to Friday office hours

We are currently recruiting for one of our key clients in the York Area who are looking for a Digital Marketing Executive. In this role you will play a pivotal part in driving their online marketing efforts.

This position is perfect for someone who is creative, data-driven, and passionate about digital trends.

You will work closely with the Marketing Manager to develop and execute digital strategies that enhance their online presence, drive brand engagement, and generate leads.

Day-to-day of the role:

• Implement digital marketing campaigns across various channels, including paid search, social media, email marketing, and display advertising.
• Assist in the creation and management of engaging content for website and social media platforms.
• Measure and analyse the performance of each channel to identify opportunities for improvement, particularly in lead generation efforts.
• Manage and optimise PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn.
• Monitor ad performance, adjust targeting and budget as necessary, and analyse ROI to ensure cost-effective strategies.
• Develop and schedule content across social media channels to grow audience engagement and reach.
• Track and analyse social media performance metrics, identifying opportunities for improvement.
• Support SEO activities including conducting keyword research and implementing on-page and off-page SEO techniques to improve organic search rankings.
• Develop optimised blog posts, web pages, and other content that aligns with SEO best practices.
• Monitor digital campaign performance using tools like Google Analytics, providing regular reports on KPIs, insights, and recommendations for improvement.
• Use data to analyse and optimise digital efforts, from website traffic to conversion rates.
• Create and manage email marketing campaigns, including newsletters, product launches, and promotional offers.
• Segment email lists and personalise content for targeted marketing efforts to improve engagement and conversions.
• Conduct research on market trends, target audience preferences, and competitor activities to stay current and competitive.

Required Skills & Qualifications:

• Minimum of 2 years of experience in marketing preferably digital.
• Proficiency in paid social media, SEO, SEM, PPC, and content marketing.
• Experience with Google Analytics and Google Ads.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot); basic understanding of HTML/CSS is a plus.
• Excellent written and verbal communication skills.
• Creativity and strong copywriting skills.
• Ability to multitask and prioritise in a fast-paced environment.
• Knowledge of the latest digital marketing trends and tools.
• Strong project management skills and attention to detail.

Benefits:

• Competitive salary.
• Professional development and career growth opportunities.
• A supportive and collaborative work environment.
• Hybrid working model.
• Wellbeing schemes and benefits.
• Generous annual holiday allowance.

If this sounds like it could be right up your street, don’t hesitate in applying to be considered.