Marketing Executive

I am seeking a Marketing Coordinator to support and enhance my client's promotional and marketing strategies. Working within a team of 4 and reporting to the Head of Marketing, this role is crucial for delivering competitive advantage through effective campaign management and collaboration with various teams and external agencies.

Day-to-day of the role:

• Support the rollout of media plans and activities with relevant trade and industry press, aligning with overall campaign objectives.

• Liaise with marketing, advertising, PR, and design agencies to create and deliver promotional materials and literature that are aligned with strategy, budget, and timelines.

• Develop digital content that supports or leads campaign objectives.

• Implement promotional programmes to support tactical initiatives, ensuring alignment with campaign objectives and effective use of measurement tools.

• Assist in providing market and customer insights to help inform business process development.

• Collaborate with sales teams to support tactical ‘push’ plans.

• Work with customers to strengthen campaign presence in the wider market, ensuring alignment with marketing objectives and available campaign materials.

• Liaise with trade bodies and associations to ensure compliance and maximise membership benefits through all relevant channels.

• Support product propositions to build a ‘pull’ strategy through a specification-led approach.

• Contribute to the implementation of new product introductions in coordination with product management.

• Lead generation and evaluation of marketing campaigns, including managing subscription activities.

• Provide creative contributions that align with executing strategy or tactics.

Required Skills & Qualifications:

• Bachelor’s degree (Honours) and/or significant sales & marketing experience in the B2B sector, preferably in Construction.

• Excellent understanding of digital marketing concepts and strategies.

• Proven skills and experience in creative content writing.

• Proficiency in Microsoft PowerPoint, Word, and Excel.

• Strong online and database management skills.

• Excellent communication, organisational, and interpersonal skills.

Benefits:

• Free Parking

• Paid lunch

• 25 days holidays plus bank holidays

• Hybrid working after 6 months

Apply now for immediate consideration!