Marketing Executive

• Annual Salary: £28,000 to £31,000
• Location: Birmingham, City Centre
• Job Type: Full-time

Join a leading UK-based brand committed to providing high-quality alternatives. We are seeking a creative and skilled Social Media & Community Executive to manage and grow our online presence, focusing on community engagement rather than direct advertising.

• Social Media Channel Management:

  • Develop and execute a comprehensive social media strategy across platforms like Instagram, TikTok, Facebook, and X.
  • Manage daily brand presence, ensuring a consistent and responsible voice.
  • Tailor content to each platform's unique audience, focusing on engagement and community growth.
  • Monitor online conversations and trends within the vaping community to identify engagement opportunities.

• Content Planning and Creation:

  • Plan, create, and schedule a stream of high-quality content including graphics, short-form videos, and copy.
  • Develop a detailed content calendar that aligns with brand values, focusing on factual information and community-centric themes.
  • Ensure all content complies with the UK's CAP Code and ASA guidelines for e-cigarettes.

• WhatsApp Community Management:

  • Lead and grow our private WhatsApp community, establishing it as a key channel for engagement.
  • Develop exclusive content and facilitate discussions to provide value-driven information.
  • Use feedback from the channel to build strong brand advocacy.

• Customer Service & Engagement:

  • Act as the first point of contact for customer inquiries across all social channels.
  • Provide timely, helpful, and professional support, resolving issues and answering questions effectively.
  • Engage proactively with comments and user-generated content to foster a positive community environment.

• Reporting & Analytics:

  • Track and analyse key performance metrics for all channels.
  • Provide regular reports on social media performance, offering insights and recommendations for improvement.

• Minimum of 3 years of experience in social media channel management and content creation.
• At least 1 year of experience managing a WhatsApp community or similar platform.
• At least 1 year in a customer-facing role, with strong customer service skills.
• Excellent written and verbal communication skills, with a talent for copywriting.
• Willingness to travel across the UK.

• Experience in the vape, e-cigarette, or another highly regulated industry.
• In-depth knowledge of the UK's CAP Code and ASA guidelines for nicotine-containing products.
• Proficiency with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software.
• Experience using social media management tools (e.g., Hootsuite, Sprout Social).

• Competitive salary and growth opportunities within a leading brand.
• Opportunity to work in a highly innovative and ethical environment.
• Supportive team and management.

Send your CV, a short cover letter, and links to social media content or campaigns you’ve worked on to . Please ensure your application demonstrates your ability to adhere to UK advertising standards.