Marketing Executive

Marketing Executive

We’re a forward-thinking, positive marketing team working for a specialist mortgage broker. The marketing executive will have a proactive, can-do attitude, a passion for marketing, with a matching personality, charm, and wit.

We have an exhaustive list of responsibilities and that requires an individual who knows how to plan, prioritise, spin a few plates at once, and crucially ask for help when needed. We don’t expect you to know everything but that creates a superb learning environment to grow in.

We work with a small intimate team and being office-based 5 days a week, with a work-from-home day to be discussed after probation, is a crucial component of the role. One minute you’ll be speaking to the MD, next you’ll be dipping into Photoshop.

There is a high expectation on the marketing team to deliver but we operate within a learn, test, optimise and grow mentality. All ideas are welcome.

The job description is below to give a flavour of the role. Strong copywriting skills are essential, and exposure to 75% of the job description is perfectly fine. We’re looking for the right blend of personality and talent to join at an exciting time in the company.

TL:DR We’re hiring for writing ability, attitude, pace and potential. We can teach the rest.

1. 
   Primary – Content & Execution

Copywriting & Content Management

• Primary copywriter for:
  
  
  
  • Blogs and articles published on mfbrokers.co.uk
  
  
  • Website page copy
  
  
  • Partnership content
  
  
  • Advertising editorials
  
  
  • Campaign content and email copy
  
  
  
  

Design

• Across all elements of the job description the successful candidate will need to use their Photoshop and design skills for video editing, web banners, graphics, brochures and ads. Templates have been already created but occasionally new versions will be required.

Social Media

• Writes social captions for newly published blogs and articles


• Reels:
  
  
  
  • Plans both informative and ‘fun’ reels
  
  
  • Arrange filming schedules and bookings with the broker team
  
  
  • Shares responsibility for editing reels where required
  
  
  
  


• Filming and editing of long-form videos


• Will have an active role in our TikTok launch

1. Secondary – Channel Ownership

Events/Webinars

• Assists the company with event planning and attendance.


• Pre, during, and post-show marketing


• Marketing follow-up journeys


• Some events may require an in-person attendance

Advertising

• Primary contact for advertising partners


• Manages, plans, and creates SOLUS content


• Maintain internal reporting

Email Marketing

• Plans and reviews newsletter content and delivery


• Assist, develop and own customer lifecycle e-mail marketing campaigns

SEO Content:

• Produce SEO and AEO content:


• Website landing pages


• FAQs


• Meta data


• Digital assets


• YouTube content

1. Development – Marketing Capability

Campaign Support

• Collaborates with the Head of Marketing to plan and deliver marketing campaigns


• Responsible for planning and creation of campaign social creatives


• Lead on future marketing campaigns from beginning to end

Website & SEO

• Monitors keyword rankings for SEO


• Tracks web links and performance


• Delivers SEO/AEO optimisation, including creating and managing content clusters

Analytics and Reporting

• Website and SEO performance


• Campaign activity reports


• Feedback in company meetings


• Produce weekly/monthly reports when Head of Marketing is unavailable

Essential Skills:

• Copywriting


• Time-management


• Communication


• Proactive and intuitive


• Adobe Photoshop


• Naturally curious


• Comfortable being coached

Education/Work History:

• Marketing, English Literature, Media/Journalism, History degree


• 2 years in a junior marketing role / 1 year in a marketing executive role


• Prior customer facing, problem solving student employment

Please note that this role is pre-dominantly office based, with one day working from home post probation