Marketing Executive

Job Description

Great opportunity for a highly motivated Marketing Executive
to join a market-leading events and business information provider.
Hybrid working
28-32k
Awesome opportunity to have more ownership over marketing campaign execution.

Are you a talented and driven marketing professional seeking a new challenge? We are thrilled to present a fantastic opportunity to join a leading company in the digital infrastructure sector. As a Marketing Executive within the Event Division, you will play a pivotal role in developing and delivering high-quality marketing campaigns to drive attendance to several high-profile industry events.

About the Company:

Our client is a trusted source of information for the data centre industry, with a strong presence since 1998. They collaborate with key stakeholders in the global technology and services supply chain, curating and creating always-on content that matters. With a vast network of professionals and a significant online presence, they offer bespoke marketing channels to help organisations influence and reach their target audience effectively as well as industry-leading events that are based across the globe.

About the Role:

As the Marketing Executive, you will be responsible for developing, delivering, and executing marketing campaigns for the company's global events. Your focus will be on providing high-quality campaigns to specific audiences to ensure that the events meet the required number of attendees. Strong copywriting and email marketing skills are essential for this role.

Role responsibilities:

Execute marketing campaigns.
Independently execute marketing plans to achieve revenue and event attendance targets.
Establish and refine target audiences based on industry personas.
Collaborate with partners and speakers to create compelling influencer marketing campaigns.
Design digital marketing collateral for campaigns within your channels.
Deliver organic social media campaigns across multiple platforms.
Collaborate closely with sales, client success, and production teams.
Report regularly on campaign progress and KPIs.
Share best practices with the wider marketing team.

What we need from you:

Proven experience in a B2B client campaigns role or minimum 1+ years of marketing experience in a B2B environment.
Demonstrated understanding of marketing fundamentals.
Experience with CRM and content management systems, marketing automation tools, and social media channels.
Excellent writing skills and ability to write benefit-driven copy for a technical audience.
Demonstrated multi-channel campaign experience, including email, digital, print, and video.
Proactive problem solver with strong analytical skills.
Comfortable analysing performance metrics.

The package for the role of Marketing Executive includes:

£28,000-£32,000
20% bonus
25 days holiday

Location: The position of Marketing Executive is based in Central London.

BMS Performance has spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and guide you to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.