Marketing Executive

Job DescriptionJob Description: Marketing Executive (Hybrid)Location: Birmingham Salary: £25,000 - £30,000 DOEMy client in the Property, Mortgage and Protection industry are looking for a Marketing Executive to join their team! They offer world class support to their partner firms nationally through their range of support services which includes their extensive Marketing team.Role Purpose: Produce engaging copy for various purposes, channels, and audiences to drive campaigns on platforms like WordPress and HubSpot. Maintain an engaging digital presence and publications to support campaign objectives and support the wider marketing team.Key Responsibilities:Create compelling copy for B2B and B2C purposes, ensuring alignment with objectives, approval processes, and style guidelines.Manage website content to enhance SEO, audience engagement, and lead generation.Develop and update the competitor dashboard, providing a resource for decision-makers.Monitor web ranking for targeted keywords/phrases and identify SEO improvement areas.Utilise SEO best practices and keyword research for written content, blog posts, and website articles.Collaborate with colleagues to research topics and create accurate, resonant content.Support recruitment efforts, broker testimonials, and Google review improvements.Document processes to ensure consistency and adherence.Regularly report on key metrics and trends to inform strategy and activity adjustments.Perform additional ad-hoc duties and support the team as needed, including work outside standard hours and travel.Ideal Experience and Knowledge:Proficiency in HubSpot (or equivalent), Semrush (or equivalent), and WordPress (or equivalent)Email marketing and segmentation expertiseStrong knowledge of Office products (Word, PowerPoint, Excel)Solid understanding of SEO best practicesExperience with Google Advertising campaigns and Google Analytics analysis and reportingExcellent communication, copywriting, editing, and proofreading skillsEffective time management, planning, prioritizing, and stakeholder managementExperience:B2B and B2C marketing experience3+ years in a similar roleExperience in a regulated industry, ideally financial servicesProven track record in a commercially-focused marketing roleQualifications:Degree in marketing or a related discipline (essential)CIM Qualification (desirable)Apply now to join their dynamic team and contribute to marketing success!