Job Description - Marketing Executive Retail/POS
We are excited to be working in partnership with a highly prestigious and recognised retail brand, which has over 200 stores in the UK, as well as online shops and business accounts and has been trading for more than a century. As part of their continued success, they are seeking a Marketing Executive to
help deliver customer focused, on brand in-store campaigns and category point of sale executions within their retail estate
.
In this unique and varied role, the Marketing Executive will manage and drive in-store point of sale, lead in new category initiatives and oversee the creation of own brand packaging and other printed collateral. Responsibilities include but are not limited to:
Overall responsibility for the in-store point of sale through from brief to agency, creative management, print production and in store implementation
Working cross functionally with Trading, Merchandising, Product Supply and Retail Operations to drive business initiatives to meet strategic goals
Delivering effective customer focused point of sale and other printed materials to communicate the seasonal plan, in-category campaigns/initiatives, and brand/corporate communications on time, to brief and in budget
Managing key agency and print supplier relationships
Driving forward retail campaigns, ensuring that all activity is fully integrated across key functions and that it is communicated effectively to stores to ensure success
Acting as central point of contact for information and advice on all retail marketing activity
Leading on new store and store refit marketing plans, from briefing to implementation
Testing new approaches to POS and communications in-store
The Marketing Executive must have worked in a busy marketing communications role within the retail sector, in addition to possessing strong project management and prioritisation skills. You will have a strong eye for detail and excellent verbal and written communication skills, with a can-do attitude. Knowledge of the print production process and print marketing would also be highly desirable.
Please note
that the role will be hybrid with 4 days per week in the office.
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