As Marketing Manager you’ll play a crucial role in elevating the Indurent brand through strategic campaigns; driving awareness and leads for New Site Openings. Working collaboratively with the Head of Marketing, you will orchestrate roughly 7-9 new building launch events a year, whilst creating large-scale brand campaigns to drive long-term growth. You will be the brand guardian, and with an eye for quality- manage the look and feel of the buildings. This is a brand new role in the business, and a fantastic opportunity to build out a brand campaign and events strategy within a fast-growth environment.
Develop and oversee a strategic programme of events, including building launches, networking opportunities and thought leadership forums to enhance customer engagement and advocacy
Collaborate with the Head of Marketing and Head of Communications to drive brand and campaign integration across all marketing channels for maximum synergy and impact Customer Communications and Events
Lead strategic planning and execution of an integrated customer communications calendar including networking, speaking and partnership events and promote them through social channels to ensure an end to end delivery that promotes our events and buildings.
Help drive the marketing strategy for our property portfolio, overseeing branding, signage, promotional communications, photography, floor plans and collateral development in our assets
Craft innovative property marketing approaches to attract and retain customers
Foster strong relationships with asset managers, development managers and the leasing team to support their needs and ensure alignment with business objectives Strategic Leadership and Team Management
Serve as the brand guardian, ensuring consistent brand identity and tone of voice across all touchpoints, including digital platforms, social media, print materials and asset branding.
Lead the development and execution of integrated customer campaigns and activations to drive engagement and foster brand advocacy
Support the Head of Marketing to deliver compelling above-the-line brand campaigns, ensuring timeliness, budget adherence, and quality standards
Proven experience in running Property launch campaigns, but open to whether it’s commercial or residential buildings
Planning and organising events, as well as reporting on success.
Building multi-channel campaigns
Ideally 5 + years’ marketing experience, within B2B or Property
A creative eye, with the ability to own the brand look and feel within the buildings
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