Marketing Manager

My client (B2B retail) is seeking a Marketing Manager with a design background to lead their brand marketing function! This role is perfect for a visionary leader who excels in both strategic and hands-on aspects of marketing. As a Marketing Manager, you will drive our brand forward through innovative thought-leadership content, hands-on web design and development, and comprehensive management of our marketing initiatives.

Day-to-Day of the Marketing Manager Role:

• Content Creation & Management: Produce and manage a wide range of content including written articles, videos, and public speaking engagements to establish thought leadership.
• Web Design & SEO: Hands-on development and maintenance of websites using HTML and WordPress, ensuring optimal SEO practices and engaging web content.
• Branding & Creative Direction: Oversee all aspects of branding, design, photography, and video styling to enhance brand visibility and coherence.
• Social Media & Email Marketing: Manage social media platforms and email marketing campaigns, utilizing platforms like Mailchimp to engage with the audience effectively.
• Press & Public Relations: Create and distribute press releases, enhancing brand presence in various media outlets.
• Sales & Marketing Integration: Develop in-depth sales presentations and manage all copywriting tasks, aligning marketing efforts with sales objectives.
• Data Management & Analytics: Utilize tools like Pipedrive for effective data and lead management, analysing marketing outcomes to drive decisions.
• Product & Event Management: Lead the launch of new products, websites, and brochures, and manage all aspects of event planning and execution.

Required Skills & Qualifications for the Marketing Manager role:

• Proven Experience: Extensive experience in B2B marketing, particularly within the retail sector, with a track record of successful project management and team leadership.
• Technical Skills: Proficiency in HTML, WordPress, SEO, Mailchimp, and Pipedrive.
• Creative and Analytical Abilities: Strong capability in branding, creative direction, and market research.
• Leadership: Experience leading cross-functional teams including telemarketers, photographers, videographers, and external agencies.
• Communication: Excellent public speaking and presentation skills, capable of serving as a company spokesperson.

Benefits:

• Competitive Salary: Attractive salary package with performance incentives.
• Professional Growth: Opportunities for career advancement and professional development in a dynamic industry.
• Creative Freedom: Autonomy in creative and strategic decisions, influencing the brand’s direction and presence in the market.
• Team Incentives: Motivational incentives for team building and performance enhancement.

Apply now for immediate consideration!