Marketing Manager

BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.

Responsibilities:

• Own the marketing strategy across all brands - from planning to execution.
• Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
• Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
• Oversee creative and messaging alignment across all platforms.
• Coordinate brand launches, ensuring effective market entry.
• Work closely with operations, product, and compliance to ensure alignment and efficiency.
• Manage agency relationships and, where needed, recruit freelancers or in-house support.
• Report on marketing KPIs and performance insights to leadership.

Requirements:

• Proven experience in sports betting, gaming, or regulated entertainment marketing.
• Strong background in digital acquisition and growth marketing.
• A self-starter who’s comfortable building from the ground up.
• Ability to manage and switch between multiple brand voices and strategies.
• Deep understanding of UK betting markets and customer behaviour.
• Familiarity with UKGC marketing compliance.
• Excellent communication and leadership skills.