Marketing Manager

I am seeking a strategic Marketing Manager to lead and deliver strategic marketing initiatives across my client's professional services firm. This pivotal role is ideal for a well-rounded marketing professional who understands the nuances of a relationship-driven, client-focused environment and can effectively translate business objectives into impactful marketing activities.

• Develop and implement integrated marketing strategies that support firm-wide and practice-specific growth objectives.
• Lead the planning and execution of multi-channel campaigns, including digital (email, SEO, social media, website) and offline (events, sponsorships, print) initiatives.
• Ensure consistent brand messaging and tone across all client touchpoints, marketing materials, and internal communications.
• Collaborate with subject matter experts to produce high-quality thought leadership, case studies, and client communications.
• Plan and deliver client events, webinars, and sponsorships that enhance brand visibility and support business development goals.
• Oversee website content, SEO performance, and digital analytics to improve engagement and lead generation.
• Work closely with partners, fee earners, and business development teams to align marketing efforts with client needs and commercial priorities.
• Monitor and report on marketing performance, using data to inform decisions and demonstrate ROI.

• 4 years of experience in a marketing role within a professional services or B2B environment.
• Strong understanding of the professional services landscape and client relationship dynamics.
• Proven ability to manage multiple projects and stakeholders in a deadline-driven environment.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in marketing tools such as CRM systems (e.g., InterAction, Salesforce), CMS platforms, email marketing tools, and analytics software.
• Experience managing external agencies, suppliers, and freelancers.
• Desirable: CIM or equivalent marketing qualification. Experience in legal, consulting, accountancy, or financial services sectors. Familiarity with client segmentation, targeting, and lifecycle marketing.

• Competitive salary and benefits package.
• Flexible working arrangements.
• A collaborative and professional team environment.
• Opportunities for professional development and career progression.

Apply now for immediate consideration!