Marketing Manager

• Marketing Manager
• £55,000 DOE
• Woodstock - Hybrid

Hays Marketing are pleased to be working with a well known local construction consultancy business who work with a wide variety of clients and are seeking an experienced Marketing Manager to develop and execute multi-channel marketing campaigns that enhance brand awareness, engage key audiences, and drive business growth. Reporting to the Head of Marketing, you will play a crucial role in positioning the business as a market leader, generating high-quality leads, and supporting business development objectives.

The Role

• Develop and implement integrated, multi-channel marketing campaigns aligned with our strategic priorities.
• Create compelling marketing propositions that differentiate us across core sectors.
• Drive targeted brand awareness and demand generation initiatives that support lead generation and sales pipeline growth.
• Leverage digital, content, events, sponsorships, PR, and traditional marketing channels to maximise impact.
• Ensure brand consistency across all marketing touchpoints
• Develop key messaging and positioning strategies that enhance our reputation and visibility.
• Work with internal stakeholders to ensure brand alignment across service lines and sectors.
• Oversee the creation of high-impact content, including thought leadership, case studies, whitepapers, videos, and digital assets.
• Manage digital marketing strategy for campaigns, including website content, SEO, PPC, and email marketing.
• Enhance the company's social media presence, leveraging LinkedIn and other platforms to engage key audiences.
• Develop account-based marketing (ABM) approaches to support targeted client acquisition.
• Track and analyse marketing performance, optimising campaigns to improve ROI and pipeline contribution.

The Candidate

• Proven experience in B2B marketing, ideally within professional services, consultancy, or the built environment sector.
• Strong background in developing and executing multi-channel marketing campaigns.
• Ability to translate business objectives into compelling marketing propositions.
• Expertise in digital marketing, content strategy, and lead generation tactics.
• Strong stakeholder management skills, working effectively with senior leadership, technical teams, and external partners.
• Data-driven mindset, with experience in measuring and optimising marketing performance.
• Excellent written and verbal communication skills

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