Marketing Manager

Our Client

Our client is a leading, 1000+ person built environment consultancy delivering excellence across multiple sectors. With a reputation for ingenuity, aspiration, and partnership, they provide end-to-end consultancy services across real estate, infrastructure, sustainability, and specialist markets.

The Opportunity

They are seeking an experienced Marketing Manager to develop and execute multi-channel marketing campaigns that enhance brand awareness, engage key audiences, and drive business growth. Reporting to the Head of Marketing, the successful candidate will play a crucial role in positioning this established consultancy as a market leader, generating high-quality leads, and supporting business development objectives.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and implement integrated, multi-channel marketing campaigns aligned with the company's strategic priorities
• Create compelling marketing propositions that differentiate the business across core sectors
• Drive targeted brand awareness and demand generation initiatives that support lead generation and sales pipeline growth
• Leverage digital, content, events, sponsorships, PR, and traditional marketing channels to maximise impact

Brand & Messaging

• Ensure brand consistency across all marketing touchpoints, reinforcing the company's values of quality, ingenuity, aspiration, and partnership
• Develop key messaging and positioning strategies that enhance reputation and visibility
• Work with internal stakeholders to ensure brand alignment across service lines and sectors

Content & Digital Marketing

• Oversee the creation of high-impact content, including thought leadership, case studies, whitepapers, videos, and digital assets
• Manage digital marketing strategy for campaigns, including website content, SEO, PPC, and email marketing
• Enhance the company's social media presence, leveraging LinkedIn and other platforms to engage key audiences

Business Development & Lead Generation

• Develop account-based marketing (ABM) approaches to support targeted client acquisition
• Track and analyse marketing performance, optimising campaigns to improve ROI and pipeline contribution
• Develop and implement toolkits for client facing teams

Skills & Experience Required

• Proven experience in B2B marketing, ideally within professional services, consultancy, or the built environment sector
• Strong background in developing and executing multi-channel marketing campaigns
• Ability to translate business objectives into compelling marketing propositions
• Expertise in digital marketing, content strategy, and lead generation tactics
• Strong stakeholder management skills, working effectively with senior leadership, technical teams, and external partners
• Data-driven mindset, with experience in measuring and optimising marketing performance
• Excellent written and verbal communication skills

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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