Marketing Manager

Location: Manchester, UK (Hybrid - 3 days office, 2 days remote)
Salary: £40,000 - £50,000 + £12,000 OTE (based on 0.5% of eCommerce revenue)
Additional Bonus: Based on home customer renewals
Reports To: Head of Marketing
Type: Full-time, Permanent

This is an exciting opportunity to join a high-performing, profitable software company known for delivering trusted, high-availability solutions to a global customer base. With ambitious growth plans and a focus on scaling direct-to-consumer eCommerce, the business is investing in digital performance and seeking a commercially minded, data-driven eCommerce Marketing Manager to lead revenue acceleration initiatives.

You'll be joining a collaborative and technically skilled team based in Manchester, with the flexibility of hybrid working and strong leadership support. This is an ideal role for someone who thrives in a results-focused environment and enjoys turning insights into action.

You'll be responsible for growing eCommerce revenue year-on-year, increasing customer retention, and improving the performance of the company's digital storefront. Your day-to-day will involve analysing performance data, identifying opportunities for conversion optimisation, and delivering marketing strategies that directly impact revenue.

Additionally, you'll launch and manage a new affiliate programme and work closely with stakeholders across Product, Development, and Content to deliver compelling, user-optimised website experiences.

• Lead initiatives to achieve 20% YoY eCommerce revenue growth

• Improve home customer renewal rates toward 80%

• Develop and implement customer lifecycle strategies to improve retention

• Identify underperforming pages and conversion drop-off points using analytics tools

• Collaborate with Product, Development, and Design to deliver UX and UI improvements

• Run A/B tests and deploy CRO tactics (personalisation, SEO optimisation, heatmapping)

• Work with the Campaigns Manager to increase site traffic through integrated campaigns

• Align with the Content Manager to optimise and revise on-site content

• Ensure marketing-led initiatives are effectively translated into product and UX development

• Design and implement an affiliate marketing programme from the ground up

• Build and manage affiliate partnerships to drive incremental revenue

• Monitor and optimise partner performance

• Use tools like Google Analytics and Hotjar to track KPIs and user behaviour

• Generate regular performance insights and reports for internal stakeholders

• Make data-informed recommendations to shape broader marketing decisions

• Proven suc