Marketing Manager

Job Specification

Position:Marketing Manager

Location:Widnes

Salary:£55,000 - £60,000 DOE

Job Type:Full-Time, Permanent

Job Overview:

The Marketing Manager will be responsible for driving measurable, sustained growth in web sales and traffic, while also overseeing the marketing team across the UK and Ireland, supporting both e-commerce and direct sales activity. This is a highly results-driven role, ideally suited to someone with a proven track record in website marketing, data analytics, and digital growth strategy, preferably within the solar or renewable energy sector.

Responsibilities:

• Develop and execute a data-driven e-commerce strategy to grow website traffic, lead conversion, and online sales.
• Oversee solar product marketing and regional expansion, especially into the Irish market, ensuring brand consistency.
• Manage digital campaigns, collaborating with external agencies on SEO, PPC, A/B testing, and CRO efforts.
• Monitor performance metrics (e.g., traffic, conversions, CAC, AOV) and provide regular reports with actionable insights.
• Align marketing with sales, stock, and seasonal trends to optimise performance.
• Drive CRM-based email marketing, audience segmentation, and automation workflows (e.g., re-engagement triggers).
• Lead digital content accuracy across platforms (website, NetSuite, etc.) and ensure alignment with campaign goals.
• Coordinate marketing calendars and project timelines with internal and external teams.
• Improve user experience by mapping digital journeys and streamlining the sales funnel.
• Stay current on solar PV marketing trends and contribute to web/system updates that impact the customer journey.
• Present marketing strategies and results to senior leadership and participate in cross-functional planning.

Skills & Requirements:

• Minimum 3 years of experience within an e-commerce or digital marketing role with proven ROI results.
• Demonstrable success in driving web traffic and increasing online conversions.
• Strong knowledge of Google Analytics, SEO/SEM strategies, and conversion rate optimisation.
• Experience with CRM systems.
• Experience working within or a strong understanding of the solar PV or renewable energy industry.
• Analytical mindset with the ability to translate data into commercial opportunities.
• Proficient in e-commerce platforms and digital sales tracking.
• Strong written, verbal communication, and presentation skills.
• Highly organised with the ability to manage multiple digital initiatives simultaneously.
• Experience in A/B testing and applying insights to improve digital performance.

If you are interested, please contact Nicola at or email