Marketing Manager

Contract Personnel are once again delighted to be recruiting on behalf of a leading ecommerce company for a Marketing Manager to join their team in central Norwich.

As they continue to scale, they're looking for a Marketing Manager to lead the marketing team, drive strategic growth initiatives, and ensure successful brand positioning and product launches.

The Marketing Manager will play a pivotal role in shaping the long-term marketing vision, leading the marketing team, and driving brand growth. This role requires strong expertise in branding and go-to-market strategy to guarantee that every major product launch and campaign is meticulously planned and executed without oversight.

Key Responsibilities:

- Develop and execute a comprehensive, long-term marketing strategy aligned with business objectives and growth plans

- Lead and manage the marketing team, fostering collaboration, setting goals, and supporting career development

- Own branding strategy to ensure consistent, impactful brand messaging across all channels and touchpoints

- Plan and manage go-to-market strategies for product launches, ensuring all key activities and deadlines are met to maximize impact

- Coordinate cross-functional teams including product, sales, and operations to align marketing efforts with company goals

- Manage multi-channel marketing campaigns including digital, content, social media, and email marketing to drive awareness and customer acquisition

- Monitor market trends, competitor activity, and customer insights to refine marketing strategies

- Analyse campaign performance data to optimize marketing spend and improve ROI

- Oversee marketing budgets, ensuring resources are allocated effectively

- Report regularly to senior leadership on marketing performance, strategic initiatives, and upcoming launches

Qualifications & Experience:

- Proven experience in a Marketing Manager role, ideally within ecommerce or a fast-paced digital environment

- Strong expertise in branding and go-to-market strategies, with a track record of successful product launches

- Demonstrated ability to develop and lead long-term marketing strategies

- Experience managing and mentoring a marketing team

- Proficiency in digital marketing channels and analytics tools

- Strategic thinker with excellent project management and communication skills

- Ability to thrive in a dynamic, growth-oriented startup environment

What We Offer:

- A key leadership role in a fast-growing ecommerce company based in Norwich

- Collaborative and innovative company culture

- Competitive salary and benefits package

- Opportunity to shape the marketing strategy and brand as the company scales