Marketing Manager

Job Description

Marketing Manager

London, UK | Hybrid | Full-time

Who we are:

Ashton Fire is a dynamic and rapidly developing fire safety and engineering consultancy. We have recently expanded our offering with the launch of a sister company, Ashton Flow, currently in its start-up phase.  Ashton Flow is a specialist people movement consultancy, supporting clients worldwide.

Across both businesses, we operate from a strong ethical platform, with social and environmental values embedded at the core of our organisation and service delivery. We are committed to creating safer, better-designed buildings.

About the role:

The principal responsibility of the role will be to lead our marketing strategy and execution across our two sister companies, Ashton Fire and Ashton Flow. The role will look to shape and implement our marketing vision, working closely with leadership in a small collaborative team environment.  You will be responsible for developing strategic direction whilst maintaining a hands-on approach to create content, manage campaigns and drive our brand presence.

Support and strategic direction will be provided by your Manager, the Senior Leadership Team and board of Directors.  

Responsibilities:

• Drive our marketing vision and objectives through Strategy and Planning


• Take ownership of our Digital Marketing & Social Media to build our digital presence


• Lead Content Creation and Design transforming ideas into content that captures attention and drives impact


• Oversee our Brand Management, ensuring consistency while shaping and protecting our brand identity


• Support and lead Marketing Events from concept through to execution

Main Duties:

Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives for the Ashton group


• Conduct market research and competitor analysis to identify opportunities and support strategic direction


• Responsible for managing the Marketing Budget


• Identify and secure opportunities to market our companies in relevant industry spaces, publications and events

Digital Marketing & Social Media

• Manage and grow our LinkedIn presence for both companies, creating engaging content that builds our brand presence and supports wider business objectives


• Plan and execute multi-channel marketing campaigns including email marketing, content marketing, and SEO initiatives


• Oversee and maintain both company websites, ensuring content is current, engaging and conversion-focused

Content Creation & Design

• Create marketing materials for external and internal use, including brochures, presentations, flyers and digital assets using tools such as Canva or Publisher


• Develop case studies for our websites and to support tenders that showcase our project portfolio and experience across all services and building types


• Ensure all design materials align with brand guidelines and cohesive feel across the Ashton group

Brand Management

• Lead and support promotional events from concept through execution across the Ashton Group and individual workstreams


• Design, order and distribute brand merchandise as required for internal and external use


• Develop, document and maintain comprehensive brand guidelines across the group. Ensuring consistent approach for both internal and external documents


• Ensure brand consistency across all marketing channels and communications

Events & Promotions  

•  Lead and support promotional events from concept through execution


•  Create supporting marketing materials for in-person events, webinars and other events as required for the Ashton group and individual workstreams


•  Coordinate the use of external photographers to support internal and external events
  
  

Skills you will bring:

• Proven experience in a marketing role with both strategic and hands-on responsibilities


• Strong design capabilities with proficiency in Canva and similar design tools


• Demonstrated success managing social media accounts, particularly LinkedIn


• Solid understanding of SEO, email marketing, and content marketing best practices


• Experience planning and executing integrated marketing campaigns across multiple channels


• Ability to manage competing priorities and work autonomously


• Upbeat personality with a high level of integrity and ethics


• Excellent organisation, communication and time management skills


• Flexible on taking on new tasks outside the core role


• Multi-tasking team player


• Proficiency in Microsoft Office, particularly Word, Excel and Outlook


• Fluent English (spoken, written and comprehension)
  

Perks & benefits:

Most of our benefits are available to all employees from day one of employment:

• Hybrid Approach: Work a blend of where you’re most productive- whether from home or the office, the choice is yours


• 9-Day Fortnight: Enjoy an extra day off every two weeks, giving you more time to focus on what matters most


• Core Hours: Shape your workweek around our flexible core hours, making it easier to balance work and life


• 25 Days Holiday: Take time to recharge with 25 days holiday (+ bank holidays), rising to 30 days at 9 years’ service


• Flexible Bank Holidays: Choose when to take your bank holidays, giving you the freedom to celebrate what matters to you


• Enhanced Pension: Enjoy peace of mind for the future with 6% employer pension contributions, rising to 8% at 5 years’ service


• Enhanced Parental Leave: Enhanced maternity leave and 4 weeks of fully paid paternity leave


• Private Medical: Comprehensive health coverage through Bupa, plus access to our health cash plan
  


• Mental Health Support: 24/7 access to medical advice through our Employee Assistance Programme


• Bonus Scheme: Annual discretionary bonus based on both company and personal performance


• Professional Registration Scheme: Bonus scheme to award for becoming chartered and registering for membership with professional institutions


• Christmas Shutdown: Enjoy a company-wide break between Christmas and New Year on top of your annual leave


• Company Events: Monthly socials with your local office and three company-wide events per year

At Ashton Fire, we are committed to creating an inclusive and diverse workplace, providing equal opportunities where everyone feels valued and respected. We welcome applications from all individuals, regardless of age (within legal limits), disability, gender identity, marital status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We believe that a diverse team brings a wide range of perspectives, experiences, and ideas - and that's what drives innovation and excellence in everything we do.