Marketing Manager

IXL Learning, a US-based global edtech leader with products used by millions of students worldwide, is looking for a Marketing Manager to help develop and execute marketing programmes for two of our products: MyTutor and IXL. MyTutor is the UK's leading online one-to-one tutoring platform, on a mission to improve education for everyone. IXL is a personalized learning platform used by 17 million students and 1 million teachers worldwide. #LI-GW1

In this role, you will play an essential part in growing our brands’ impact by developing and executing highly-effective marketing strategies that expand our reach and engagement. You’ll lead a range of content, field marketing, and brand marketing initiatives that help students gain confidence. 

We’re looking for someone who can thrive both independently and as a collaborative cross-functional partner, and who brings strong organisational skills, hands-on resourcefulness, and strategic thinking. To support growth in the UK, you will serve as a partner for our UK-based sales teams and develop and execute marketing programmes that support lead generation, customer retention, brand awareness, and more. 

This role is based at our London office on Old Street. You’ll have the option to work from home one day per week.

WHAT YOU'LL BE DOING

In this role, you will manage MyTutor’s B2C marketing program: 

• Manage the brand marketing plan, developing and executing consumer strategies that attract and retain customers


• Refine and develop brand messaging including writing/producing emails and content marketing materials


• Manage the strategy and execution of seasonal and promotional campaigns; coordinate marketing and communications efforts


• Manage and optimize brand social media


• Collaborate across the business to devise creative and effective strategies


• Support product marketing with customer communications


• Develop a strong understanding of key audiences including parents and tutors

You’ll also support B2B marketing efforts for both IXL and MyTutor:

• Create and execute field marketing campaigns to attract new customers


• Develop marketing collateral, email campaigns, and sales enablement resources


• Partner with our Events team to support marketing and sales events, including pre- and post-event outreach


• Gain a strong understanding of our audience/customer base at the school and trust level, with an emphasis on school administrator audiences


• Maintain an active pulse on market trends in the region

WHAT WE'RE LOOKING FOR

• BA/BS degree and 7+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands


• Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources


• Written communication: You are an exceptional writer who knows how to clearly communicate a message and make every word count


• You get things done: You’re a self-starter, detail- and deadline-oriented, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal


• Interpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams


• Customer-focused: You bring deep empathy for tutors, parents, students, and school administrators as well as the ability to balance business outcomes with customer outcomes


• Edtech knowledge: A working knowledge of the UK educational system and an aptitude to quickly learn about edtech and the UK tutoring space


• Experience in marketplace brands, edtech, and tools including Google Workspace and social media publishing preferred but not required

Safeguarding is everyone’s business at MyTutor – we are committed to safeguarding the welfare of children, young people and adults, and we expect all team members to share this commitment. This position is subject to an Enhanced DBS Disclosure check with children's barred list check.