Marketing Manager

Job Description

We are looking for an experienced, talented, passionate Marketing Manager who can help our small charity realise our big ideas. We are looking for someone with a creative eye, who has a proven track record in retail marketing, and hands on experience of successfully driving sales online as well as in store. They will be responsible for leading all marketing activity from overall strategy and customer experience, branding, social and e-commerce plans, content creation, SEO, analytics, right through to bricks and mortar POS and window displays.

You will be able to implement as well as lead, co-ordinating help and input from the talented creative team around you, including a digital agency. You will work closely with the charity’s CEO/Creative Director and will report into the Sales & Operations Director. Experience of managing websites is essential (Shopify preferably) as is experience of building and leveraging social media communities. A good working knowledge of Adobe Suite is also preferred.

You are likely to already know of ARTHOUSE Unlimited, have a creative interest and values that align. This is a pivotal management role within a small, passionate, kind and caring team who’s ambition is to significantly grow the charity, taking it from strength to strength, bringing joy and driving social change.

This position is full-time, based in the charity’s headquarters in Godalming, Surrey. As part of the team you will benefit from a healthcare package, pension contributions, 25 days a year holiday (plus BH’s). Salary range on request.

Responsibilities
The Marketing Manager reports directly to the Sales and Operations Director, works closely with the CEO and Inclusion & Communications Manager, is supported by a Marketing Executive, Digital agency and Freelancers, and has the following specific responsibilities:

Be responsible for the overall marketing strategy for the charity, working closely with the CEO, Sales & Operations Director and Inclusion & Communications Manager to make sure that the artists’ work is presented and sold in the optimum way at all times across all channels.

Own the charity’s Brand Bible and Target Audience analysis, making sure it is kept up-to-date and adhered to across all activity. Work closely with the Inclusion & Communications Manager to ensure that the artists are represented sensitively using the right language and tone at all times in all marketing activity.

Be responsible for developing ideas and strategies for all brand, seasonal and event led Marketing campaigns managing all assets, talents and tools available within the team, the systems, the digital agency and other third parties we work with.

Manage the implementation of all campaigns in all areas, overseeing the team involved, with the ability to happily be hands on when needed.

Manage the continued development and growth of the x 2 AHU websites (based on Shopify) always ensuring that they are working as hard as necessary to deliver the most impactful brand and product information needed to engage users and drive sales. Specific experience of e-commerce, customer UX and onsite SEO essential.

Manage the growth of social media platforms increasing engagement, growing followers, representing the artists, the brand and the products, making sure that they are commercially optimised (including paid for activity)

Plan and oversee the production of email marketing campaigns to subscriber bases, optimising messaging to relevant targets

Analyse the efficacy of all marketing activity, specifically using Shopify reports & Google Analytics to identify strengths and weaknesses, with the ability to learn and evolve based on data evidence.

Work closely with the Inclusion & Communications Manager to develop PR & Influencer activity that ties in with marketing campaigns.

Manage the overall look and feel of the retail shop including the window, stock, signage, promotions and campaigns.

Managing relationships with external consultants, including but not restricted to a digital agency and photographer.

Oversee and manage all production of POS, brochures and other visuals for use at national Trade shows and exhibitions

Attend and work at Trade shows as and when required supporting the Trade Sales Team

Set, manage and track marketing budgets, liaising with Finance Team where necessary.

Be part of the charity’s Management Team, inputting on key decisions regarding the overall development of the charity

Be able to manage a small team, including the management of annual reviews, annual leave, sickness and any other related team issues.

Qualifications
Minimum 4 years Marketing experience, with a proven track record
Experience of building/managing websites
Experience of using social media for commercial purposes
Experience of managing agencies
Working knowledge of Adobe Suite and or other design programmes
Working knowledge of Shopify, GA4, Sage, ERP systems
Working knowledge of Microsoft Office
Understanding and celebration of the ethos of ARTHOUSE Unlimited
Experience of the Charity sector
Ability to work well in a small team
Excellent written and verbal communication skills