Marketing Manager

Job Description

Step into the future of medical technology with Axial3D, where we strive to make patient specific care routine. Axial3D is transformsing healthcare by providing unparalleled 3D solutions that empower medical device companies and hospitals to offer personalized surgical solutions.

We have an immediate opportunity for a dedicated and experienced Marketing Manager Specialist to join our dynamic team. Reporting directly to the Senior Director of Marketing, you will help lead all demand generation activities for Axial3D, through various channels including emails, trade shows, social, SEO and more. You will also be responsible for growing the Axial3D brand, helping create more awareness and positioning Axial3D as a leader in patient specific 3D solutions and 3D printing. . You will be working with experienced marketing and sales professionals in a highly collaborative environment that will personally help you succeed in this role. There is also potential for growth within this role and within the company.

Ideal candidate would be based in Belfast, Northern Ireland.

Responsibilities:

Plan and implement lead generation campaigns in line with marketing objectives and KPIs, and ensure that ROI is maximized from all campaign activity.
Own day-to-day coordination of marketing email campaigns (e.g. planning, building, scheduling, execution). Be the subject expert for marketing automation and best practices.
Support logistics for events and trade shows, including registration and attendee tracking, presentation and materials and pre- and post-event promotions and post-show reporting. Coordinate exhibit set-up, equipment and other related requirements.
Work with the sales and customer success teams to identify potential case studies
Provide sales support for Salesforce CRM management
Work with quality and regulatory to ensure all marketing follows all processes and approvals
Support overall branding of the company and ensure all guidelines are being followed.
Create, plan and manage compelling collateral including advertisement, brochures, email campaigns, case studies, social posts, product booklets, sales sheets, marketing booklets, monthly newsletter, trade show materials and booth design, etc.
Create, execute, and manage digital campaigns on LinkedIn and Google. Report results and

changes/recommendations

weekly to management.
Support management with product related marketing requested including surveys, customer feedback forms and more
Conduct market research to identify customer trends, competitor offerings and demographic data.
Data mine potential prospects using LinkedIn, Zoominfo and other resources
Assist with the analyses of marketing data, including campaign results, social media stats, conversion rates, and online traffic in order to improve future marketing strategies and campaigns

Requirements:

Relevant bachelor’s

degree/certifications

& accreditations and/or equivalent
3 - 7 years experience in software or technical services B2B marketing
Working knowledge of marketing automation and CRM software, and all social media platforms
Likely have experience in one or more venture backed, entrepreneurial businesses
Have a proven track record of building a demand generation set of processes – with a particular knowledge, passion and track record of successful digital demand generation
Have a passion for being part of an exciting and dynamic high growth company
Demonstrate a passion for knowledge and continual development/career progression

Preferred Skills and Background:

Healthcare industry experience
Proficient at leading and managing SEO/SEM, marketing databases, social media, and campaigns.
Can do, proactive attitude
Strong project management skills to keep projects on schedule
Excellent communication and interpersonal skills
Strong editing skills with attention to minute details
Ability to think creatively and innovatively
Analytical skills to identify trends and suggest changes
Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities.