Marketing Manager and Sales Analyst

My client is seeking a dynamic Marketing Manager and Sales Analyst to join the team! This role is crucial for supporting the sales team and wider business with data-led insights and commercial performance tracking. The successful candidate will provide structure, visibility, and accountability across our pipeline, quoting activity, and customer engagement, helping the business make better, faster decisions.

• Sales Analysis:

  • Track quote volumes, values, and conversion rates across teams and service lines.
  • Flag stuck or unconverted quotes to enable timely follow-up.
  • Analyse reasons for lost work and identify trends by customer type, service, region, or pricing.
  • Identify upsell and repeat work opportunities within the existing client base.
  • Highlight cross-sell potential where customers are underutilising our services.
  • Monitor lead sources and track marketing ROI.
  • Provide regular reporting to the sales team, senior leadership team, and operational leads.
  • Support Customer Relationship Managers (CRMs) and Business Development Managers (BDMs) with pre-meeting insight and account trends.
  • Create and monitor reports on PowerBI and Pipedrive to support the wider team.

• Marketing:

  • Plan and manage trade shows, client charity events, offsite days, and related follow-up.
  • Support with the planning and delivery of CPD workshops.
  • Create and deliver marketing campaigns across the group to generate leads.
  • Manage LinkedIn activity, grow followers, oversee branding projects, newsletters, signage, and corporate gifts.
  • Lead internal communications, write award submissions, and deliver messaging around acquisitions.
  • Lead photography and video projects, ensuring consistent brand presentation.
  • Manage SEO, websites, Google Analytics, and monitor digital performance.
  • Produce and send internal and client newsletters to improve engagement.
  • Create and publish regular case studies by working with teams across the group.
  • Maintain all group websites with fresh content, videos, and team updates.

• Proven experience in sales analysis and marketing management.
• Strong analytical skills with experience in using tools like PowerBI and Pipedrive.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience in digital marketing, including SEO, content management, and social media.
• Creative and strategic thinking skills.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Dynamic and supportive work environment.

Apply now for immediate consideration!