Marketing Manager B2B

Marketing Manager
Location: Worcestershire - Hybrid Working
Salary: £40,000 - £45,000

Role Overview
SF Recruitment are seeking a dynamic and strategic Marketing Manager to lead brand growth and visibility for a UK-based SaaS company specializing in recruitment technology. This role is ideal for a hands-on marketer who thrives in a collaborative environment and is passionate about driving B2B lead generation, brand positioning, and thought leadership.

As a key member of the team, you will develop and execute multi-channel marketing strategies, manage digital campaigns, and create compelling content that resonates with target audiences across sectors such as care, education, and professional services.

Key Responsibilities

Marketing Strategy & Leadership

• Design and implement integrated marketing strategies to boost brand awareness and generate qualified B2B leads.
• Align marketing efforts with commercial goals in collaboration with leadership and sales teams.
• Establish the company as a thought leader in the recruitment technology space through consistent and innovative messaging.

Campaign Management

• Plan and execute digital marketing campaigns across PPC, email, social media, and other platforms.
• Collaborate with external partners (e.g., SEO agencies, content creators) to enhance digital performance.
• Manage campaign calendars to ensure timely and strategic execution.

Content & Thought Leadership

• Create and commission high-quality content including blogs, whitepapers, case studies, and video scripts.
• Maintain a consistent brand voice across all channels to build trust and recognition.
• Develop marketing automation workflows and lead nurturing sequences to support conversion goals.

Analytics & Reporting

• Monitor and analyze campaign performance using analytics tools to optimize ROI.
• Present data-driven insights and KPI reports to senior stakeholders.
• Continuously refine marketing strategies based on performance metrics.

Collaboration & Brand Consistency

• Work cross-functionally with Product, Sales, and Customer Success teams to ensure aligned messaging.
• Uphold brand consistency across all marketing materials and communications.
• Coordinate with designers and copywriters to produce professional, on-brand assets.

Market Expansion & Innovation

• Identify new marketing opportunities such as events, webinars, and partnerships.
• Explore innovative tools and channels to increase visibility in key markets.
• Conduct competitor analysis to inform differentiation and growth strategies.

Person Specification

• Minimum 3 years' experience in a marketing management role within a SaaS, tech, or B2B environment.
• Strong command of digital marketing channels including PPC, email, and social media.
• Proven ability to manage external agencies and creative partners.
• Demonstrated success in end-to-end campaign management.
• Excellent writing and editing skills, particularly for B2B audiences.
• Proficient in using analytics tools to track performance and report KPIs.
• Highly organized, self-driven, and capable of managing multiple priorities independently.