Marketing Manager (FTC)

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About This Role:

As a key member of the EMEA marketing team, you’ll partner with the sales and research teams to develop marketing plans that build awareness, create demand, and drive bookings. The role is responsible for planning, organizing and executing programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and broaden relationship with Forrester. This is an exciting opportunity for an ambitious marketer to join a growing EMEA team.

Job Description:

• Engage proactively with local sales teams to understand sales goals, identify marketing requirements, and gather feedback on marketing activities.
• Engage proactively with marketing peers to review plans, share local requirements, and provide feedback on global/regional programs and assets.
• Lead the development of annual and quarterly plans in partnership with regional sales and research teams.
• Manage a local marketing budget.
• Assess local marketing readiness and identify optimization opportunities.
• Evaluate, select, and manage vendors that contribute to local demand marketing programs.
• Capture and analyze local buyer insights gathered through human and nonhuman interactions.
• Use buyer insights to segment and optimize target audiences.
• Analyze local pipeline volume, performance, and forecasts.
• Identify local lead routing and scoring requirements and changes.
• Manage local service-level agreement (SLA) deliverables.
• Develop and implement pipeline acceleration programs jointly with sales.
• Tailor global and regional programs and assets.
• Research, choose, design, and manage live field events to be included as tactics in the overall programs, ensuring a cohesive pre-, at-, and post-event strategy to increase engagement and response rates.
• Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.

Job Requirements:

• A bachelor’s degree or marketing qualification.
• A proven track record of B2B marketing experience within demand, regional, or field marketing.
• Experience in collaborating and working closely with a large sales team.
• Experience in hosting events, from planning to execution and reporting.
• Strong project management skills and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines.
• Computer skills, including Microsoft Office; Salesforce, Oracle Eloqua, and ON24 experience is a plus.
• Strong written and verbal communication skills with experience in presenting to senior stakeholders.
• German or French language skills are a plus.

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Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].    

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