Marketing Manager - Real Estate Finance

A fantastic opportunity has arisen for a Marketing Manager within a growing real estate finance brokerage in the North of England.

Marketing Responsibilities:

• Email Campaigns & CRM Management - Experience in creating, scheduling, and managing email marketing campaigns, ensuring high engagement and conversion rates.
• Graphic Design & Branding Awareness - Experience in Canva, or similar tools to create professional marketing materials.
• Social Media Management - Ability to develop and execute social media strategies, create engaging content, and track performance metrics.
• Content Creation & Copywriting - Writing compelling marketing materials, blog posts, press releases, and case studies tailored to the care sector.
• SEO & Website Management - Knowledge of optimising content for search engines and updating the company website with fresh listings and news.

Industry-Specific Knowledge & Research:

• Healthcare and Hospitality Market Research - Ability to track industry trends, competitor analysis, and buyer/seller behaviours within the sectors (Ideal but not a pre-requisite)
• Understanding of Regulatory Landscape - Familiarity with CQC and other regulatory bodies to ensure marketing materials align with industry standards.
• Dealing with Publications - Managing relationships with trade publications, submitting editorial content, and negotiating advertising space.

Lead Generation & Client Engagement:

• Processing Client Registrations - Handling new buyer registrations, verifying NDAs, and onboarding prospects into the CRM system.
• Database Management & Lead Nurturing - Ensuring potential buyers/sellers are engaged through follow-ups, newsletters, and automated workflows.
• Event Planning & Management - Organising networking events, exhibitions, and sponsorship opportunities within the healthcare sector.

Other Essential Skills:

• Strong Communication & Stakeholder Management - Liaising with internal teams, brokers, and external partners to ensure marketing initiatives align with business objectives.